Increasing use of Public Libraries Essay Example | Topics and Well Written Essays - 2250 words

Increasing wasting disease of Public Libraries - render ExampleBeca role of this reason, the role of private libraries in providing information to the man has been limited under the increased business office of private institutions and organizations that could provide to the macrocosm advanced facilities in terms of research. Through the years, the leaders of public libraries managed to modify the facilities and the resources available to the public, a fact that led to the decrease of distance between the public libraries and the libraries of private institutions. The upstart financial crisis favored the increase in use of public libraries, a trend that has been reported in a series of wads conducted across USA. The current doing of public libraries is presented in this paper reference is do to the empirical studies developed in the particular field. It is proved that the increase in the use of public libraries is continual and the prospects for future growth are significa nt. 2. Public Libraries use trends and challenges In order to evaluate the level of use of public libraries it would be necessary to refer to relevant data, as published by governmental and non-governmental organizations. idiom will be given on the trends of use of public libraries in USA however, figures related to the use of public libraries in other countries, for example, Canada and UK, are also presented in this study aiming to verify the findings regarding the use of public libraries across USA. One of the most common sources for evaluating the level of use of public libraries is the Public Library entropy Service stick to, which is developed annually the above survey shows the annual changes in the use of public libraries in USA. Also, through the findings of the specific survey the factors that support the use of public libraries are revealed. The most recent survey of such kind, in terms of the availability of its findings is the one developed in 2009 where data from 8 52 libraries are presented. The survey is based on data provided by public libraries in USA and Canada (Varvel 2010). The findings of such surveys (referring to the years from 2003 up to 2009) are presented and analyzed in the study of Varvel (2010) where emphasis is given on the following issues a) the number of visits of libraries that swear out a small population, i.e. under 5,000 people, has been increased at 2.7 times, while the libraries serving from 5,000 to 49,999 people has achieved an increase in the number of their visitors at a level of 1.75 times libraries serving large populations had the lowest performance in terms of the increase of the number of their visitors (Varvel 2010). This means that for the period 2003 up to 2009, the libraries serving small populations had the highest rate of performance regarding the increase of the number of their visitors b) libraries serving less than 5,000 people also managed to reach the highest level of in-library use of veridica l again, the libraries serving high population presented the lowest percentage of in-library use of material (Varvel 2010) c) in 2009, the percentage of public libraries using a website has been reduced reaching the 92.43% - compared to the 98.17% of 2008 it is expected that the decrease of the number of libraries using website will touch on their performance since most people prefer to access the libraries online and retrieve the information required. On the other

Market Entry Strategy.Contemporary International Marketing Issue Assignment

Market Entry Strategy.Contemporary International Marketing Issue. Wal-Mart Stores Inc - Assignment ExampleCritical military rating of grocery entry strategy used by Wal-Mart at the time of entering IndiaThe retail market of India is matchless of the largest growing fields and it contributes to about 15%, towards the GDP of the country. Retailing sector is the most organized sector with large amount of target customers of annual income of more than Rs 45 lacks. Keeping such scenario in mind, Wal-Mart, one of the largest retailers of US decided to enter into the market of India (Onkvisit & Shaw, 2004, pp. 456-470). However, Wal-Mart entered the market of India through the strategy of franchising in companionship to grow it. It is the procedure in which, the franchisor presents a chain of stores to distribute varied types of products to its target customers. This strategy proved quite a effective for Wal-Mart as it helped in follow outment of the vision of presenting best quality of products at lowest doable prices. Due to which, the level of customers started increasing at a considerable level, thereby creating a stable define in the market among other retail owners. Along with this, its market share also enhanced from 5% at initial sages to about 35% in the year 2011-2012. Apart from this, the total sales change magnitude from US $ 412.112 billion to US $ 435.127 billion in 2012, among other retailers in the market. Due to which, the level of nature and cross learn of Wal-Mart increased to a considerable extent that proved quite effective for the fledgeling to dominate other retailers. ... Not only this, the strategy of presenting worth mentioning services to the customers also acted as a strength for the organization of Wal-Mart thereby enhancing its brand value considerably. Moreover, it also helped in creating a strongest brand image within the minds of the customers that enhanced its level of sustainability in the market among other contenders. Other than this, due to wide drop of products of varying qualities, Wal-Mart became able to attract numerous customers of diverse economic standards. Due to which, it attained a tramp steamer in its total sales by almost 65% as compared to other retailers in this emulous market. Therefore, due to such above mentioned activities, Wal-Mart attained the brand name of, World Largest Retailer, that continued to fulfil the demands of its low-income group customers. Therefore such type of strategy acted as a boon for the novel starter motor in Indian market, thereby enhancing its profit margin from US $ 311.23 billion to 342.121 billion (Kotabe & Helson, 2011, pp. 376-389). Hence, it might be depicted from the above mentioned points that the strategy of franchising proved extremely effective in generating a strong brand image in the segment of retailing. The factors that influenced Wal-Marts decision to enter Indian market In order to understand the retail market scenario of India, Po rters five forces is used. Threat of new entrants- the threat of new entrants is extremely low as it requires high rate of enthronization at the initial levels. This fact acted as a boon for the retailer like Wal-Mart as it comprises of huge amount of cash required for investment at the time of entering

The Effect of Caffeine on Water Re-absorption in Kidney Lab Report

The Effect of Caffeine on Water Re- tightness in Kidney - Lab Report ExampleADH acts on the kidneys, concentrating the urine by promoting the re-absorption of peeing from the cortical collecting duct. Peptide endocrine secreters are a class of peptides that are secreted into the rent stream and have endocrine functions in living animals. ... (Anti diuretic hormone, 8 October 2008).The activation process of ADH is done by urine system supply receptors and these water receptors are located in extracellular fluid as well as intracellular fluid. It is very important to maintain water homeostasis and this is done by controlling two things namely, the osomolality and the intravascular blood masses. In the body of a human being water is lost by various activities such as breathing, which contributes the maximum in loss of water in a human body other activities take sweating, urination etc. While several of these processes occur autonomic in healthy individuals, body water homeostasi s is tightly controlled by regulating both water intake (drinking) and urinary water excretion. Changes in intravascular blood volume are sensed by vascular volume- and baroreceptors, which regulate the release of the anti diuretic hormone arginine vasopressin (AVP). (Physiology, 8 October 2008)Caffeine is a diuretic a diuretic is a drug which elevat... Re-absorption of water increases blood volume and concentrates the urine. (ADH, 8 October 2008). As discussed earlier in the paper that hypothalamus maintains a balance in the body and this is exactly where hypothalamus comes into effect, when hypothalamus detects a decrease in water level in blood, ADH is secreted, and the aforesaid(prenominal) is secreted by the posterior pituitary. ADH mainly targets the kidneys because the ultimate role of kidneys is to make certain(a) that there is a good balance of the fluids in the body. The main function of ADH is to concentrate the urine and make sure that there is less of amount of water loss which is taking place in the body, it reduces the urine volume and prevents water loss from the body. Caffeine is responsible for reducing the vasopressin secretion, Vasopressin is secreted from the posterior pituitary gland in response to reductions in plasma volume and in response to increases in the plasma osomolality (Vasopressin, 8 October 2008). When caffeine is in took, it results in the reduction of vasopressin secretion, which ultimately means that the water re absorption gets reduced in the body and the output of urine becomes very frequent. The same can be silent with the help of an example, if we consume more coffee which has high levels of caffeine in it, we tend to become officious and the anxiety level in our body tends to rise to an alarmingly high level, all this happens because of the presence of caffeine in coffee, the ultimate result of consuming more coffee will be vapor because of the levels of caffeine present in the same. Caffeine causes the body to l ose excessive amount of water and if coffee is consumed excessively, dehydration becomes inevitable.It is very easy to

Creative Paper Essay Example | Topics and Well Written Essays - 500 words

Creative Paper - Essay ExampleSince people appear to seek phantasmal experiences in order to reduce the emotions of stress and depression, it provides a definite connection between emotion and encephalon activity. One of the most fundamental needs man has is the need for spirituality or religion as a result, the more s/he focuses on a particular belief, the more real it becomes because it stimulates certain(p) neural circuits in the brain. I would argue that emotion might function in exactly the like way and may be caused by the stimulation of certain neural circuits in the brain.I affirm investigated human being emotions and it is my conclusion that emotions exist because they develop out of complex neural systems existing in the human brain. Contrary to the arguments that the brain is logical, I would argue that the brain is emotional because the emotion of fear at least, does pop in the brain According to my research which builds upon the research of others, fear in particul ar, the human body begins to steer the external physical signs of fear such as sweaty palms, muscle tension and a queasy weather even before the individual is consciously aware of fear. This suggests definitively that the emotional response of fear is hard equip into the brain, so that with the onset of the emotion the external symptoms manifest themselves.The proposition that the brain is linked to emotion does not appear to have much merit. Emotions in individuals are so wide ranging moreover people execute to respond differently to the same kind of events - such as one person responding with fear and another(prenominal) responding with anger to the same incident. Twins tend to respond differently to emotion, even age differently and I believe that there would be greater levels of similarity between individuals in the way they respond to proper(postnominal) events if emotions were hard wired. I would cite the example of damage to the parietal lobe in the brain which causes di fficulties with mathematics and run-in something which

Taj Mahal Essay Example | Topics and Well Written Essays - 250 words

Taj Mahal - Essay ExampleThis is to take proceeds of the waterfront situation in the garden. The garden around the Tomb has two major sections the cross-axial and the four-fold garden. The waterfront was a chief factor in the design of the whole complex.At the southern far corner of the garden is the Taj forecourt, at both(prenominal) of its widths, are framed by two smaller courts (tombs of lesser wives of Jahan and courtyard for the tomb attendants). The mausoleum also has superfluous complex of quarters for merchants and tourists. This was to ensure its accessibility to the whole world. The upkeep and maintenance of the Taj Mahal was financed by the taxes from thirty villages in Agra and income from bazaars and caravanserais as ordered by imperial command.According to Koch (2005), The Taj is built architectural theory and mickle be read like a literary text, once we have mastered the architectural language (p. 137). plane though there are no texts to prove that the Mughals had written architectural theory, Koch states that his investigations have shown that the theory was set(p) down in the planning itself.In conclusion, the principles of Shah Jahans architecture, which resulted in the building of the monument, are geometric planning, symmetry, hierarchy, counterbalance and uniformity, attention to details, naturalism, and symbolism. These principles and their astonishing results can be clearly seen in the complex. For instance, asymmetrical planning with a instruction on bilateral symmetry can be seen in the central axis in which the main features are placed. In addition, the building was built to symbolize the power and glory of Shah Tahan. The naturalism principle can be seen through decorations of walls, ceilings, and the tombs they are mostly decorated with flowers of different colors (Koch

Case study for Coca Cola Marketing Analysis Example | Topics and Well Written Essays - 2000 words

For coca plant gage Marketing Analysis - Case Study Examplecoca plant Cola is an example of such an establishment that has remained a proficient player in the beverage trade amidst the increase competition in the industry. It was established in the nineteenth century and it is the market leader in producing, distributing and merchandising soft drinks in the international market. The family operates in nearly two hundred nations and has invented over 400 checks since it was founded (The Coca Cola Company). Its leading brands include Coke, Sprite, and Stony among others. Their success has its major rivals at bay including Pepsi and come near. This case use up gives an in depth analysis of the companys marketing strategy and the potential loves facing the company. followS OVERVIEW As far as the global manufacturing, distribution and sale of soft drinks are concerned, the Coca Cola company in the lead. The company was founded in 1886 in Atlanta Georgia by sewer Pemberton who was a pharmacist by profession (The Coca Cola Company). His formula was later purchased by Asa Chandler in 1891 and this marked the advent of the companys business achievement. It sells approximately 400 brands making it the top company in terms of market capitalization. Additionally, the entity enjoys impressive customer loyalty and has licensed distributors in over 200 countries. This fact ensures that the entity is in a position to segment its customers hence the high profitably levels. In infract of the jolting economic conditions, the company has remained financially stable over the years. This is due to the companys cogency to adapt to cotemporary marketing strategies such as the use of online marketing through social media such as Twitter, MySpace and Face book (The Coca Cola Company). The company has a history of having a strong bodily culture that propelled the companys success to date (The Coca Cola Company). For example, the company sponsored the FIFA 2010 World cup and has constructed wildlife reserves. Potential Issues Facing the Company. Although the company has a huge part of the market share, it is clear that it faces stiff harsh competition from other key players in the industry. However, the company has been experiencing a constant increase in the stocks since 2008 as compared to its major rival Pepsi Co, Inc. Furthermore, the non alcoholic industry is increasingly belligerent with numerous companies. There are competitive products in the market including carbonated drinks, energy drinks, packaged juices and fresh juices. Other significant competitors of the company include, Cadbury Schweppes plc, Nestle and Groupe Danone (Lopez 25). The competitive factors are with regard to pricing, product innovation, sales promotion, dispensing equipment, packaging, and production techniques. Moreover, the company competes in terms of brand name and trade mark protection. The company faces other issues in their operations that may have an restore on its future. In the recent past there have been fluctuations in the value of the dollar against the vernacular currencies. The larger percentage of the entitys income is generated outside the United States and owing to the strong performance of the dollar the strongs revenues from other parts of the world its profits may fall considerably (Lopez 38). The other issue facing Coca Cola is scarcity of water. The

Second Language Aquisition and Perceptions of Native Language by Essay

Second Language Aquisition and Perceptions of Native Language by abroad Students in UK Colleges - Essay ExampleForeign educatees of English in the UK whitethorn feel particularly overwhelmed as they learn what is now the global wording in its birthplace. Feelings of embarrassment over their accent and unfavorable comparisons with their receive language could come into play in such a setting. The purpose of my study will be to investigate these comparisons and to find out to what extent it affects the performance of foreign students in UK Colleges.Learning a support language in young adulthood, as compared to any other age, has as many advantages as disadvantages. immature adults according to Clyne (2006) possess a distinct advantage in comparison to children in that they are ruin able to achieve an analytical understanding of the new language being studied, eon children can nevertheless reason about language in relatively concrete terms. Adolescents can add a child-like will ingness to prove and play with language to this capacity for metalinguistic awareness, and so they become the speediest snatch language learners (P. 2). Despite these advantages it can be argued that psychological factors often outweigh mental preparedness, depending on the case. Problems with motivation and anxiety that young adults often lay out can impede even the brightest of students from reaching their academic goals.Anxiety surrounding language learni... Phillips claims, Although many variables may interact to affect language learning, foreign language anxiety should be of considerable concern to language educators and students because of its potential impact not only on performance on oral tests, but in like manner on students affective reactions, hence their attitudes toward language learning in general (P. 14). If a foreign student is having troubles with or doubts about the culture they are immersed in they may not feel comfortable oratory with those who are a part of this culture. This could result in the anxiety levels of foreign students building with few outlets for relief. 2. needMotivation is key to success in education. If a student is not motivated they will nearly probably not be successful in their studies. Green (1993) believes that there are two levels of motivation in language learning. One level is cognitive linguistic which is brought out in formal language-learning situations. The second is cultural linguistic which is brought out in the environment outside of the classroom when the student is driven by what he calls instrumental and integrative motivation. Instrumental motivation comes from such forces as employment, promotions and academic success while integrative motivation comes from positive perceptions of the target-language culture and its peoples (p. 3). Green believes that, integrative motivation might best be redefined as a force potential in any environment conducive to second-language acquisition, while acknowled ging that it could evenly well be viewed in universal, nonlinguistic terms as the drive for acceptance and security to acquire a sense of belonging to a particular community (p.