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Funding Jill Moran’s Retirement Annuity Sunrise Industries wishes to accumulate funds to provide a retirement annuity for its vice president of research, Jill Moran. Ms Moran, by contract, will retire at the end of exactly 12 years. Upon retirement, she is entitled to receive an annual end- of-year payment of $42,000 for exactly 20 years. If she dies prior to the end of the 20-year period, the annual payments will pass to her heirs.During the 12-year â€Å"accumulation period,† Sunrise wishes to fund the annuity by making equal, annual, end of the year deposits into an account earning 9% interest. Once the 20-year â€Å"distribution period† begins, Sunrise plans to move the accumulated monies into an account earning a guaranteed 12% per year, At the end of the distribution period, the account balance will equal zero. Note that the first deposit will be made at the end of year 1 and that the first distribution payment will be received at the end of year 13. Please answer the questions listed below. . Draw a time line depicting all of the cash flows associated with Sunrise’s view of the retirement annuity. 2. How large a sum must Sunrise accumulate b the end of year 12 to provide the 20-year, $42,000 annuity? 3. How large must Sunrise’s equal;, annual, end-of-year deposits into the account be over the 12-year accumulation period to fund fully Ms. Moran’s retirement? 4. How much would Sunrise have to deposit annually during the accumulation period if it could earn 10% rather than 9% during the accumulation period?

Bajaj Project Report

A REPORT ON â€Å"Study of Marketing Research On Bajaj Bike† A detailed study done in Bajaj Auto Ltd. Under the guidance of Dr. N. MAHESH A Project Report On â€Å"Study of Marketing Research On Bajaj Bike† A detailed study done in Bajaj Auto Ltd. Submitted in partial fulfillment of the requirement for award of degree of Master of Management Studies (MMS) under university of Mumbai. Submitted By Mr. Sagar Dhoble Roll No: 3003 Batch: 2010-2012 Under the guidance of Dr. N. Mahesh A. C. Patil College of Engineering, Management Studies and Research, Sector 4, Plot 17, Kharghar, Navi Mumbai – 410210 Contact No: 022-2774 5722 / 2786 3644 Fax: 91-22-2774 5732 E-mail: [email  protected] org Web Site: http://www. acpce. org College Certificate This is to certify that Mr. Sagar Dhoble student of final year of Master of Management Studies has prepared a project titled â€Å"Study of Marketing Research On Bajaj Bike† at Bajaj Auto Ltd. as a partial fulfillment of MMS degree for the academic year 2010-2012, University of Mumbai. Dr. N. Mahesh Dr. D. G. Borse (Head of Department) (Director) Guide Certificate This is to certify that this project entitled â€Å"Study of Marketing Research On Bajaj Bike† at Bajaj Auto Ltd. is based on an original work study conducted by Mr. Sagar Dhoble under my guidance. This has not formed a basis for the award of any Degree or Diploma by this university or any other university. Place: Date: Dr. N. Mahesh (Head of Department) Preface In today’s competitive world the practical study forms an important part in each and every professional course. MBA  is a course in which the theoretical knowledge is backed by the practical study. That study is in the form of project. The Summer Training Project is one of the important parts of the curriculum and each and every student has to work for the project. The summer project enables the students to know more about the application of theoretical knowledge. The current situation of the market is made known to the students when they undertake the project. The project gives better insides into the application part of the theory. The companies in an industry and their operations can be better known by the students when they analyze the data, and prepare the grand project. This project is on the Study of Consumer Buying Behaviour at Time to Purchase Bajaj Bike. I have analyzed the industry very deeply and carefully project. One can know about the current scenario of the Indian Two wheeler industry in India. This project enables the reader to have a look at the position of the Two Wheeler companies of the country. Acknowledgement I wish to take this opportunity to express my deep sense of gratitude to Dr. D. G. Borse, Director, ACPCE, MS & R for his invaluable guidance in this endeavor. He has been a constant source of inspiration and I sincerely thank him for his suggestions and help to prepare this project. I express my sincere thanks to Dr. N. Mahesh, HOD, ACPCE, MS & R for his valuable suggestions and for assisting me in the data compilation and analysis which helped me a lot in fine tuning my report. I would like to express my gratitude to all those who gave me the opportunity to complete my internship at Bajaj Auto Ltd. I am deeply indebted to my supervisor Mr. Tushar Pawar, Senior Analyst, (Bajaj Auto Ltd. my corporate guide, for his kind help and support and his valuable guidance throughout my project. I am thankful to his for providing me with necessary insights and helping me out at every single step. Finally, I would like to thank my family members and friends for their Co-operation, advice and encouragement during the long and arduous task of carrying out the project and prepari ng this project. Sagar Dhoble Declaration I hereby declare that the project entitled â€Å"Study of Marketing Research On Bajaj Bike† at Bajaj Auto Ltd has been prepared by me under the guidance of Dr. N. Mahesh, HOD, ACPCE, MS & R, in partial fulfillment of the requirement for the award of the degree of masters of management. I also hereby declare that this project report is the result of my own efforts and has not been submitted at any time to any other university or institute for the award of any degree or diploma. Place: Date: Sagar Dhoble Executive Summary The present is the era of  customers. Customers are more knowledgeable than ever before & because the customer is more knowledgeable companies must be faster, more agile  and more creative  than  few years  ago. So companies should strive to enhance customer satisfaction through knowing their expectations regarding products. It can be concluded on the basis that market research must be used to find out whether customer’s expectation are being met by current products or services. Consumer perception is based on the images consumers have of the organization and its products, this can be based on value for money, product quality, fashion and products reliability. This is anticipating future trends and forecasting for future sales. This is vital to any organization if they wish to keep their entire current market share and  develop more. Generating income or profit principle  clearly states  that  the  need  of  the organization  is  to be  profitable  enough  to  generate  income  or  growth  and  satisfying  the customer is a big part of companies  plans  they also need to take into account their own needs. For making satisfactory progress an organization need to make sure that their product is developing along with the market, if a product is developing well , then income should increase, if not then the marketing strategy should be revised. An organization should always know what is happening within their designated market, if it is changing, saturation, technological advances, slowing down or rapidly growing, being up to date on this is essential for companies to survive. There are also certain external factors that a company should be very aware of such as P. E. S. T factors i. e (political, environmental, social and technological) and S. W. O. T i. e. (strength, weakness, opportunity, and threat). A business must  take into account all these constraints when Designing and introducing a marketing strategy. It can be concluded that an organization must treat customers as a king  in the market and provide them essential, satisfied and quality products and then the consumer buying activity will increase and subsequently sales will increase. Index Organization certificate†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ I College certificate†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. II Guide certificate†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. III Preface†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ IV Acknowledgment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. V Declaration †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ VI Executive summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. VII Chapter1. Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3 1. 1 Title of the Project†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 13 1. 2 Overview of Automobile Industry†¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 13 1. 3 About Bajaj†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 20 1. 4 Problem Definition†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 22 1. 5 Scope of Study†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 22 1. 6 Objectives of Study†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 23 1. 7 Limitations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 23 Chapter2. Review of Literature†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 24 Chapter3. Research Methodology†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 30 3. 1 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 0 3. 2 Research Design†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 31 3. 3 Sources of Data†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 32 3. 4 Data Collection Method†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 33 3. 5 Sampling Plan†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 34 Chapter4. Data analysis and Interpretation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 35 Chapter5. Findings†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 45 Chapter6. Conclusion and Suggestions†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 46 Chapter7. References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦.. 48 7. Bibliography†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 48 7. 2 Appendix†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 50 CHAPTER – 1 Introduction:- 1. 1 Title of the project:- Title of the project is â€Å"Study of Marketing Research On Bajaj Bike† 1. 2 Overview of Automobile Industry:- The History of the automobile actually began about 4,000 years ago when the first wheel was used for transportation in India. Several Italians recorded designs for wind-driven vehicles. The first was  Guido da Vigevano in 1335. It was a windmill-type drive to gears and thus to wheels. Vaturio designed a similar vehicle that was also never built. Later Leonardo da Vinci designed clockwork-driven tricycle with tiller steering and a differential mechanism between the rear wheels. In the early 15th  century, the Portuguese arrived in China and the interaction of two cultures led to a variety of new technologies, including the creation of a wheel that turned under its own power. By the 1600s, small steam-powered engine models were developed, but it was another century before a full-sized engine-powered vehicle was created. A Catholic priest named Father Ferdinan Verbiest is credited to have built a steam-powered vehicle for the Chinese Emperor Chien Lung in about 1678. There is no information about the vehicle, only the event. Since James Watt didn’t invent the steam engine until 1705, we can guess that this was possibly a model vehicle powered by a mechanism like Hero’s steam engine-a-spinning wheel with jets on the periphery. Although by the mid-15th  century the idea of a self-propelled vehicle had been put into practice with the development of experimental vehicles powered by means of springs, clockworks, and the wind, Nicolas-Joseph Cugnot of France is considered to have built the first true automobile in 1769. Designed by Cugnot and constructed by M. Brezin, it is also the first vehicle to move under its own power for which there is a record. Cugnot’s three-wheeled steam-powered vehicle carried four persons and was meant to move artillery pieces. It had a top speed of a little more than 3. 2 km/h (2 mph) and had to stop every 20 minutes to build up a fresh steam. Evans was the first American who obtained a patent for â€Å"a self-propelled carriage. † He, in fact, attempted to create a two-in-one combination of a steam wagon and a flat-bottomed boat, which didn’t receive any attention in those days. During the 1830’s, the steam vehicle had made great advances. But stiff competition from railway companies and crude legislations in Britain forced the poor steam vehicle gradually out of use on roads. Carl Benz and Gottlieb Daimler, both Germans, share the credit of changing the transport habits of the world, for their efforts laid the foundation of the great motor industry, as we know it today. First, Carl Benz invented the petrol engine in 1885 and a year later Daimler made a car driven by motor of his own design and the rest is history. Daimler’s engine proved to be a great success mainly because of its less weight that could deliver 1000rpm and needed only very small and light vehicles to carry them. France too had joined the motoring scenario by 1890 when two Frenchmen Panhard and Levassor began producing vehicles powered by Daimler engine, and Daimler himself, possessed by the automobile spirit, went on adding new features to his engine. He built the first V-Twin engine with a glowing platinum tube to explode the cylinder gas-the very earliest form of sparking plug. Charles Duryea built a motor carriage in America with petrol engine in 1892, followed by Elwood Haynes in 1894, thus paving the way for motorcars in that country. For many years after the introduction of automobiles, three kinds of power sources were in common use: steam engines, gasoline or petrol engines, and electric motors. In 1900, over 2,300 automobiles were registered in New York, Boston, Massachusetts, and Chicago. Of these, 1,170 were steam cars, 800 were electric cars, and only 400 were gasoline cars. In ten years from the invention of the petrol engine, the motorcar had evolved itself into amazing designs and shapes. By 1898, there were 50 automobile-manufacturing companies in the United States, a number that rose to 241 by 1908. In that year, Henry Ford revolutionized the manufacture of automobiles  with his assembly- line style of production and brought out the Model T, a car that was inexpensive, versatile, and easy to maintain. Herbert Austin and William Morris, two different carmakers, introduced mass production methods of assembly in the UK, thus paving the way for a revolution in the automobile industry. Austin Seven was the world’s first practical four-seater ‘baby car’ which brought the pleasures of motoring to many thousands of people who could not buy a larger, more expensive car. Even the ‘bull-nose’ Morris with front mounted engine became the well-loved model and one of the most popular cars in the 1920s. Automobile manufacturers in the 1930s and 1940s refined and improved on the principles of Ford and other pioneers. Cars were generally large, and many were still extremely expensive and luxurious; many of the most collectible cars date from this time. The increased affluence of the United States after World War II led to the development of large, petrol-consuming vehicles, while most companies in Europe made smaller, more fuel-efficient cars. Indian Automobile – History India is the second largest manufacturer and producer of two-wheelers in the world. It stands next only to Japan and China in terms of the number of two-wheelers produced and domestic sales respectively. The Indian two-wheeler industry made a small beginning in the early 50s when  Automobile Products of India (API)  started manufacturing scooters in the country. Until 1958, API and Enfield were the sole producers. In  1948, Bajaj Auto  began trading in imported  Vespa scooters and three-wheelers. Finally,  in 1960, it set up a shop to manufacture them in technical collaboration with Piaggio  of Italy. The agreement expired in 1971. In the initial stages, the scooter segment was dominated by API, it was later  overtaken by Bajaj Auto. Although various government and private enterprises entered the fray for scooters, the only new player that has lasted till today is LML. Under the regulated regime, foreign companies were not allowed to operate in India. It was a complete seller market with the waiting period for getting a scooter from  Bajaj Auto being as high as 12 years. The motorcycles segment was no different, with only three manufacturers viz  Enfield, Ideal Jawa and Escorts. While Enfield bullet  was a four-stroke bike, Jawa and the Rajdoot were two-stroke bikes. The motorcycle segment was initially dominated by  Enfield 350cc bikes and Escorts 175cc bike. The two-wheeler market was  opened to foreign competition  in themid-80s. And then market leaders – Escorts and Enfield – were caught unaware by the onslaught of the 100cc bikes of the four Indo-Japanese joint ventures. With the availability of fuel efficient low power bikes, demand swelled, resulting in Hero Honda  Ã¢â‚¬â€œ then the only producer of four stroke bikes (100cc category), gaining a top slot. The first Japanese motorcycles were introduced in the early eighties. TVS Suzuki and Hero Honda  brought in the first two-stroke and  four-stroke engine  motorcycles respectively. These two players initially started with assembly of CKD kits, and later on progressed to indigenous manufacturing. In the 90s the major growth for motorcycle segment was brought in by Japanese motorcycles, which grew at a rate of nearly 25% CAGR in the last five years. The industry had a smooth ride in  the 50s, 60s and 70s  when the Government prohibited new entries and strictly controlled capacity expansion. The industry saw a sudden growth in the 80s. The industry witnessed a steady growth of 14% leading to a peak volume of 1. 9mn vehicles in 1990. The entry of Kinetic Honda in mid-eighties with a variometric scooter helped in providing ease of use to the scooter owners. In 1990, the entire  automobile industry saw  a  drastic fall  in demand. This resulted in a  decline of 15% in 1991 and 8% in 1992, resulting in a production loss of 0. mn vehicles. Barring Hero Honda, all the major producers suffered from recession in FY93 and FY94. Hero Honda showed a marginal decline in 1992. The reasons for recession in the sector were the incessant rise in fuel prices, high input costs and reduced purchasing power due to significant rise in general price level and credit crunch in consumer financing. Factors like increased production in 1992, due to new entrants coupled with the recession in the industry resulted in company either reporting losses or a fall in profits. India is one of the very few countries manufacturing three-wheelers  in the world. It is the world's largest manufacturer and seller of three-wheelers. Bajaj Auto commands a monopoly  in the domestic market with a  market share of above 80%, the  rest is shared by Bajaj Tempo, Greaves Ltd and Scooters India. The total number of registered two-wheelers and three wheelers on road in India, as on March 31, 1998 was 27. 9mn and 1. 7mn respectively. The two wheeler population has almost doubled in 1996 from a base of 12. 6mn in 1990. 1. 3 About Bajaj:- The  Bajaj Group  came into existence  in 1926, during the turmoil and the heady euphoria of India’s freedom struggle. Jamnalal Bajaj, founder of the group, was a close confidant and disciple of Mahatma Gandhi, and was deeply involved in the effort for freedom. The integrity, dedication, resourcefulness and determination to succeed which are characteristic of the company today, are often traced back to its birth during those long days of relentless devotion to a common cause. Kamalnayan Bajaj, the eldest  son of Jamnalal Bajaj, at the age of 27,  he took over the reins of business  in 1942. Putting the Nation before business, he devoted himself to the latter only after India achieved independence in 1947 and then after he was able to give his full attention to the business. Kamalnayan Bajaj  not only consolidated the group, but also diversified into various manufacturing activities, elevating the group to the status it enjoys till this day. At present  Chairman and Managing Director of the group, is Rahul Bajaj,  took charge of the business  since 1965  and is recognized as one of the most outstanding business leaders in India. As dynamic and ambitious as his illustrious predecessors, he has been recognized for his achievement at various national and international forums. Bajaj  is currently  India’s Largest Two and Three Wheeler manufacturer  and one of the biggest in the world. Under Rahul Bajaj’s  leadership, the turnover of the Bajaj Auto the flagship company has gone up from  Rs. 72 million to Rs. 46. 16 billion (USD 936 million),  its product portfolio has expanded from one to and the brand has found a global market. He is one of India’s most distinguished business leaders and internationally respected for his business acumen and entrepreneurial spirit. . 4 Problem Definition:- There are many companies manufacturing motorcycles into the market, at the same time as there are many companies manufacturing motorcycles, idea about thinking of customer on whether, what, how, and for whom to purchase the motorcycle. Therefore, research is required to measure present consumer buying behavior at the purchase of Bajaj bike. So the researcher problem is to identify what are the criteria that prospective customer takes into consideration before buying the motorcycles. 1. 5 Scope of Study:- The study on Marketing Research would help us:- To know about his product potential in the market vis-a-vis the total product; * New Products; * Various brands; * Pricing; * Market Structures and selection of product strategy, etc. * To get feedback from customer. * Company also wants the suggestion for improvement from users of Bajaj Vehicles. 1. 6 Objectives of Study:- â€Å"Study of Marketing Research Regarding Two Wheeler (Automobiles Industry)† * The demographics of who is buying the product at the present compared to the demographics of people buying competitors’ products. Satisfaction of customers and potential customers with the products they are buying. * Attitudes of customers and potential customers towards the value for money of the products from different suppliers. * Features about the product that customers would like to see improved. * The awareness amongst potential customers of product. * Factors that would prompt potential customers to buy from the company. 1. 7 Limitations:- * The market survey was limited to area of Pune city. * Time Constraint. * In such cases respondents were not able to give all information was taken. We can’t meet each and every user because of human limitations and other problems so we select some sample. CHAPTER – 2 Review of Literature:- As noted by NMCC (2006), competitiveness of manufacturing sector is a very broad multi-dimensional concept that embraces numerous aspects such as price, quality, productivity, efficiency and macro-economic environment. There are numerous studies on auto industry in India, published by industry associations, consultancy organizations, research bodies and peer-reviewed journals. In this section, various studies on the Indian auto industry are evie wed, under different heads pertaining to global comparisons, fiscal and trade policies and evolution of the Indian auto industry and other aspects. Global Comparisons The Investment Information and Credit Rating Agency of India (ICRA, 2003) studies the competitiveness of the Indian auto industry, by global comparisons of macro environment, policies and cost structure. This has a detailed account on the evolution of the global auto industry. The United States was the first major player from 1900 to 1960, after which Japan took its place as the cost-efficient leader. Cost efficiency being the only real means in as mature an industry as automobiles to retain or improve market share, global auto manufacturers have been sourcing from the developing countries. India and China have emerged as favourite destinations for the first-tier OEMs since late 1980s. There are only a few dominant Indian OEMs, while the number of OEMs is very large in China (122 car manufacturers and 120 motorcycle manufacturers). ICRA (2004) analyses the implications of the India-ASEAN5 Free Trade Agreements for the Indian automotive industry. ASEAN economies are globally more integrated than India. The current size of Indian and ASEAN market for automobiles is more or less the same but the Indian market has a larger growth potential than the ASEAN market due to the low level of penetration. The labour cost is low in India but the stringent labour regulations erode this advantage. The level of infrastructure is better in India than Indonesia and the Philippines but worse than that in other ASEAN countries. The financial and banking sector is better in India than in the ASEAN countries. The study notes that there is a huge excess capacity in ASEAN countries, in comparison with that in India, which will help them to tackle the excess demand that may arise in future. The study finds a 20-30 per cent cost disadvantage for Indian companies on account of taxation and infrastructure and 5-20 per cent labour cost advantage over comparable ASEAN-member-based companies. Similar findings are noted in a study by the Automotive Component Manufacturers Association of India (ACMA, 2004), particularly in comparison with Thailand. Policy Environment and Evolution of Indian Auto Industry In this section, studies on the policy environment pertaining to the Indian auto industry and its evolution over the years have been reviewed. Pingle (2000) reviews the policy framework of India’s automobile industry and its impact on its growth. While the ties between bureaucrats and the managers of state-owned enterprises played a positive role especially since the late 1980s, ties between politicians and industrialists and between politicians and labour leaders have impeded the growth. The first phase of 1940s and 1950s was characterised by socialist ideology and vested interests, resulting in protection to the domestic auto industry and entry barriers for foreign firms. There was a good relationship between politicians and industrialists in this phase, but bureaucrats played little role. Development of ancillaries segment as recommended by the L. K. Jha Committee report in 1960 was a major event that took place towards the end of this phase. During the second phase of rules, regulations and politics, many political developments and economic problems affected the auto industry, especially passenger cars segment, in the 1960s and 1970s. Though politicians picked winners and losers mainly by licensing production, this situation changed with oil crises and other related political and macro-economic constraints. The third phase starting in the early 1980s was characterised by delicensing, liberalization and opening up of FDI in the auto sector. These policies resulted in the establishment of new LCV manufacturers (for example, Swaraj Mazda, DCM Toyota) and passenger car manufacturers. 7 All these developments led to structural changes in the Indian auto industry. Pingle argues that state intervention and ownership need not imply poor results and performance, as demonstrated by Maruti Udyog Limited (MUL). Further, the noncontractual relations between bureaucrats and MUL dictated most of the policies in the 1980s, which were biased towards passenger cars and MUL in particular. However, D’Costa (2002) argues that MUL’s success is not particularly attributable to the support from bureaucrats. Rather, any firm that is as good as MUL in terms of scale economies, first-comer advantage, affordability, product novelty, consumer choice, financing schemes and extensive servicing networks would have performed as well, even in the absence of bureaucratic support. D’Costa has other criticisms about Pingle (2000) The major shortcoming of Pingle’s study is that it ignores the issues related to sectors pecific technologies and regional differences across the country. In August 2006, a Draft of Automotive Mission Plan Statement prepared in consultation with the industry was released by the Ministry of Heavy Industries and Public Enterprises. This was finally released as a report in December 2006. This document draws an action plan to take the turnover of the automotive industry in India to US$145 billion by 2016, accounting for more than 10 per cent of the GDP and providing additional employment to 25 million people, by 2016. A special emphasis is laid on small cars, MUVs, two-wheelers and auto-components. Measures suggested include setting up of a National Auto Institute, streamlining government/educational/research institutions to the needs of the auto industry, upgrading infrastructure, considering changes in duty structure and fiscal incentives for R;D. Similarly, NMCC (2006), which lays down a national strategy for manufacturing, recognises the importance of the Indian automobile and auto-component industry, particularly the latter, as a competitive knowledge-based industry with immense employment generation potential. The policy recommendations of this study include VAT implementation, lower indirect taxes, power reforms, tax benefits linked to export earnings, duty-cut for raw material imports, R;D incentives for a longer period, establishment of auto parks, benefits for export-seeking investments, human resources development and modernisation fund for new investments in auto clusters. Industry players have been advised to improve their operational performance, determine their strategic posture as one among those identified in the study, improve capabilities in line with their posture and invest very rapidly in a planned manner. ACMA needs to promote India as a brand, enable sourcing from India by global customers and promote the quality and productivity efforts of the autocomponent firms in India. ACMA (2006) notes that India’s joining the WP (Working Party) 29: 1998 Agreement for global harmonisation of automotive standards, coupled with the funding of National Automotive Testing and Research Infrastructure Project (NATRIP) by the Government of India, has increased prospects of the Indian auto industry rising up to global standards in the near future, in all aspects. Narayanan (2004) analyses the determinants of growth of Indian automobile firms during three different policy regimes, namely, licensing (1980-81 to 1984-85), deregulation (1985-86 to 1990-91) and liberalisation (1991-92 to 1995-96). Unlike the prediction by Narayanan (1998), this study finds that vertical integration is detrimental for growth in a liberalised regime as it potentially limits diversification. Narayanan (2006) also finds that vertical integration plays a positive role in a regulated regime, while it is not conducive for export competitiveness in a liberal regime. CHAPTER – 3 Research Methodology:- . 1 Introduction:- Marketing research is the function which links the consumer, customer and public to the marketers through information used to identify and define marketing, opportunities and problems, generates refine marketing action; monitor marketing performance and improve understanding of marketing as a process. Marketing research specifies the information requ ired to address these issues; designs the method for collection information manages and implements the data collection process; analysis the results and communication the findings and their implication. Research definition:- Research is careful inquiry or examination to discover new information and relationship and to expand and to verify exiting knowledge† Research always starts with questions or a problem. Its purpose is to find answer to questions through the application of the scientific method. It is a systematic and intensive study directed towards a more complete knowledge of the subject studies. 3. 2 Research Design:- â€Å"Research design is the plan, structure and strategy of investigation conceived so as to obtain answer to research question and to control variance. † From definition it is evident that research design is one or ess a blueprint of research. At the outset may be noted that there are several ways of studying and tackling a problem. There is no s ignal perfect design. The research design can be classified in to true broad categories: (A) Exploratory (B) Descriptive (C) Casual Exploratory research is focus on the discovery of ideas. Exploratory research is carried out to define problems and developed hypothesis to test later. An exploratory study is generally based on the secondary data that are reading available. It does not have to change his focus of direction, depending on the availability of new ideas and relationship among variables. Descriptive studies are undertaken in many circumstances. Descriptive studies can be complex, determining a high degree of scientific skill on the part of the researcher. Casual research helps in determined cause and effect relationship. Between two or more variables. The present study seeks to find out the consumers attitude towards buying of bike. The study also aims at findings out the drawbacks of the marketing set up of BAJAJ AUTO LTD. So this makes the study a descriptive one. 3. 3 Sources of Data:- The sources of data collection methods are as follows. a) Primary data:- Primary data i. e. ollected for the first time. It is fresh and originally collected by the surveyor. I will used only primary data in calculating the study and collect the data. b) Secondary data:- Secondary data are those data which are already collected by someone for some purpose and are available for the present study; secondary data are already collected by the company‘s records and other libraryâ⠂¬Ëœs books. When the secondary data are sufficient, the researcher has to be satisfied with the primary sources of data. Secondary data can be used as bases for comparison with primary data have been collected by questionnaire. . 4 Data Collection Method:- While making an analysis,  Primary data  represents a true and correct picture of subject to be studied as  compared to the secondary data, which is second hand ; has become obsolete. So to know about the current situation of the market and actual facts, collection and analysis of primary data is of significance. We have presented the â€Å"Research findings on the basis of Primary Data†Ã‚  collected through a  survey  conducted with the help of questionnaires of customers of Pune City. The questionnaire contains three types of questions. * Open-ended question:- It is helpful in knowing what is uppermost in the mind of the respondents. It gives complete freedom to the respondent. * Dichotomous questions:- It has only two answers in form ‘yes’ or ‘no’, ‘true’ or ‘false’, ‘use’ or ‘do not use’. So the respondent is offered two or more choice. * Multiple-choice question:- In this, the respondent is offered two or more choice. 3. 5 Sampling Plan:- Sampling is a process of obtaining the information about the entire population by examine a part of it . The effectiveness of the research depends on the sample size selected for the survey purpose. A) Sample Site:- The survey was conducted in PUNE CITY. (B)Sampling Unit:- It means â€Å"Who is to be surveyed†. Here target population is decided and it is who are interested to purchase â€Å"Bike† and sampling frame is developed so that everyone in the target population has known chance of being sampled. So the s urvey is conducted particularly in Pune City. (C)Sample size:- We collect several sample for both Market Research. Total 134 outlets were surveyed for both project. * 82 outlets were surveyed for the project of Service Satisfaction of customers from â€Å"Automotive Mfrs†Ã‚  after purchasing Vehicle. 52 outlets were surveyed for the project of Customer Perception for Purchasing Vehicle. CHAPTER – 4 Data analysis and Interpretation:- We Collect Data of 82 Vehicles for Market Research of Bajaj Dealer Service. Q. 1)From where Customer Purchase Vehicle? Q. 2)Where you service your vehicle? Q. 3)Time taken at service station to understand vehicle problem is Appropriate? Q. 4)Have they understand service problem properly? Q. 5)Have customer get Expense Detail of service in advance? Q. 6)After Competion of Service have they give Information about what they do in Service? Q. 7)Behaviors of Automotive’s staff is proper or not? Q. 8) Given Problem is Solved by the Engineers or Not? Q. 9) Have you got Delivery of vehicle in time after giving it in Service? Q. 10) The customer Satisfied with Service or Not? CHAPTER – 5 Findings:- * We conduct 82 sample for know the customer service satisfaction of â€Å"Automotive Mfrs Pvt Ltd†. * From this 82 sample, 49 samples are of Automotive, 24 sample of Rajashri ; 9 other Bajaj’s dealer in Pune. * 71% Customer are satisfied with Automotives service ; 29% are not satisfied due to some reasons. Automotive save the time of customer by taking lesser time while they come for servicing their vehicle. And also engineer understand customers problem properly. * Automotive gives expense detail advance so most of customer are satisfied with the expense detail. * Service satisfaction of automotive customer is higher than other dealer’s service. * If some customer make service on both Rajashri and Automotive then the customer prefer Automotive more because Automotive give qualitative service so that customer satisfaction from Automotive is higher. CHAPTER – 6 Conclusion and Suggestions:- The Suggestions  that are given by  Customers and we give suggestions as a market researcher for Improving in a service. Because after selling of a vehicle customer may has some of the problem and customer come for solve their problem through service and company should try to give proper service to satisfy customer by solving their problem. The suggestions are as followed: * Company should take  less time  for service the vehicle. * Company takes Higher Charges for Pay Service. This should be reducing. * Company should  facilitate a Scheme  for servicing Old Vehicles  so that all the customer service their vehicle at company’s service station. Dealers should improve  staff behavior. Some time it create trouble for customers. * Price of spare parts  should be  lesser  than market price. * Some time Vehicles problem is not solved so company try to concentrate on solving a problem and also see that this type of problem should not arise in future. * Sometimes they only  wash the vehicles. This should not happen in future otherwise company can loose the customer. * All parts  should be available at service station. Because sometime customer face the problem that parts are not available. Only one person should take the responsibility  to check * the vehicles problem and also to solve the problem. CHAPTER – 7 References:- 7. 1 Bibliography:- a) Kotler, Philip 2002,PHI(I)P. ltd, Marketing management b) Kothari, C. R. 2001,Himayalayan Publications, Research Methodology Magazines and News papers:- a) Auto car India b) Business Today c) Business World d) Business India e) Economic Times f) The Hindu g) India Today Websites Visited:- http://xkmph. com/discuss/index. php? topic=2298. 0 http://allprojectreports. com/index. htm http://pakistanmba. jimdo. com/free-marketing-projects-2/ ttp://www. skirec. com/ http://findpdf. net/ebooks/books-about-case-study-about-marketing-strategy-Bajaj-Auto-case-study-about-marketing-channels-free-d ownload. html http://nisearch. com/bajaj-auto/1/ http://tejas-iimb. org/articles/21. php http://www. stuffspec. com/publicfiles/Summer_Internship_Project_Report_In_Ms_Word_Format. html http://wwww. justdial. com/srch/all_indiasrch/all_india. php http://hbr. org/product/bajaj-auto-ltd-portuguese-version/an/508P02-PDF-POR http://stocktraderschat. com/search/two-wheeler-automotive-product-manufacture/1/ http://www. fundinguniverse. om/company-histories/Bajaj-Auto-Limited-Company-History. html http://www. scribd. com/doc/50035324/Study-on-Consumer-Buying-Behaviour-amp-Satisfaction-Level-of-Two-Wheeler-With-Refrence-to-Bajaj-Auto-Ltd 7. 2 Appendix:- Questionnaire Q. 1. How many brand of two-wheeler do you know? MO`BIKE SCOOTER Hero Honda LML Bajaj Auto Honda Suzuki Bajaj Auto TVS Kinetic Engineering Enfield Yahama Cosmo Blaster LML Q. 2. Which type of two wheeler you prefer most? (a) Motor Bike (b) Scooter (c) Moped / Scooties Q. 3. which attributes do you like most in your two-wheeler? Rates the Various factors you consider most? (1-6, 1 is most important) (1. ) Luggage space (2. ) Fuel Efficiency (3. ) Pick up (4. ) Resale value (5. ) Driving comfort (6. ) Out look Q. 4. what is your source of finance? (a) Bank Loan (b) Finance Company (c) Self financing (d) Any Other Q. what are the external factors that influence you about purchasing Bike? (a) Print media (b) Electronic media (c) Exhibition (d) Trade shows (e) Brand image Q. 6 which brand right now you are having? (a) Hero Honda (b) Bajaj Auto (c) TVS (d) Suzuki (e) Yamaha (f ) LML Q. 7. Should Company go for innovation in context to development of new Bike? (a) Yes (b) No Q. 8. While going for the development of new bike which point the company Should keep in mind (a) Acceptability of customer (b) Scale of economic c) Comfort (d) Design (e) Others Q . 9 According to you which company`s model you like most and Why- (A) Bajaj Caliber (b) TVS Victor (c) Honda Activa (d) Yahama Libero (e) Hero Honda Ambition Q. 10. Please give suggestions to improve your present brand. __________________________________________________ __________________________________________________ __________________________________________________ __________________________________________________ CUSTOMER PERSONAL INFORMATION A. Name:-___________________________________________ B. Address:-___________________________________________ C. phone no:-__________________________________________ D. Age (in year):- 18 to 20[]21 to 25[ ] 26 to 30[]31 to 35[ ] 36 to 40[]41 ; above[ ] E. Occupation:- Services[]Businessman[] Students[]Professional[] Others[] F. monthly income:- 5000 [ ] 5000-10,000[] 10,000-15,000 [ ] 15,000-20,000[] 20,000 Above [ ] Sing. ___________________ Date. ___________________

Marijuana Should Be Banned

Marijuana is a type of harmful drug that is made from the plant called cannabis, and it’s the illegal in most areas around the world. It’s usually smoked as a cigarette or in a pipe. Many people believe that marijuana should be banned because it has bad effects on brain and body. However, others think that everybody deserves the freedom to use marijuana. Whether or not marijuana should be banned is one of the most controversial topics. First of all, many people argue that marijuana can be use as a type of medicine to treat cancer or AIDS.However, marijuana can be very addictive. When the users are addicted to marijuana, it is very hard to quit. It begins to control their lives. In order to overcome the addiction, they have to practice abstinence, which is extremely difficult because it causes sleeplessness, anxiety, or depression. Therefore, it’s better not to use marijuana than practicing abstinent. Also, it increases heart rate and bad for our lungs. Secondly, people support marijuana because it is a very popular agricultural product.The countries that sell marijuana will have more money. However, many Americans believe that the use of drugs is morally wrong. If marijuana is known as a type of drug, the use of marijuana is immoral. In some religions such as Buddhism, taking drugs is against the religious codes as well. Next, it is individuals’ choices and rights to decide whether or not they should use marijuana. The government has no right to prohibit the use of marijuana as long as it doesn’t harm other people except those that use marijuana.People who want marijuana to be banned strongly believe that crime and violence in America increase due to the illegal buying and selling of this substance. If the government prohibits it, there will be less crime, and it will be safer for the society. In conclusion, after looking at both sides, I think marijuana should be banned. Therefore, it is safer for everybody. In my opinion, th e use of drug is never right. It makes the users happy, but it can destroy their lives if they can’t quit. It’s the effect after taking marijuana that matters.

Allocation Issues in Healthcare Dissertation Example | Topics and Well Written Essays - 10000 words

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Progress report - Essay Example A credit crunch usually happens during a recession (as what we are in right now) that results in greater difficulty in getting or securing borrowed money from banks and lenders. A crunch occurs because the usual lenders are nervous about lending out their monies due to the reduced prospects of repayment, such as during a recession when the economy is not doing so well and impacts negatively on people’s ability to repay a loan. This brief paper aims to look and discuss how the current credit crunch is affecting all consumers. Most academic research and newspaper reports only talked about a credit crunch and its impact on big corporations but neglected its effect on individuals. It is the objective of this paper to correct this oversight and enlighten people on how the credit crunch affects them individually on a personal level. The rationale for choosing this topic is that a credit crunch has a negative effect on everybody from availability of jobs to the ease of getting a loan and to the interest charged on credit cards and home mortgages; its impact is very wide ranging. Discussion Consumer spending accounts for roughly 70% of the United States economy. GDP is the measure of all the goods and services produced by labour and property within the country (Young, 2011:1). The United States economy has a big impact on the world economy because of its sheer size. However, there are also some constraints to consumer spending, primarily a depressed economy that contributed to a high 9.8% unemployment rate. Even here at United Kingdom, the economy is also largely dependent on consumer spending. Figures produced from the statistics office showed that household final consumption expenditure (HHFCE) had grown by 1% only in the third quarter of last year (at current prices) compared to1.9% growth in the second quarter of 2010 (Clancy, 2011:7). The practical implications of a credit crunch are more expensive credit cards, higher rates for housing mortgages, decreased savings or pension funds reduced in value and perhaps even much worse, personal bankruptcies and repossessions. A cause of the credit crunch that is experienced today can be traced to the â€Å"housing bubble† in the US where house prices kept increasing due to low interest rates. An asset price bubble (residential properties) came about when house prices went up without any corresponding change in the fundamental demand. It simply means house prices increased due to speculation (Kroszner, 2005:3). Because of this sudden drop in housing prices, the wealth of most home owners had been wiped out. Structure of this paper follows the trail of effects of a credit crunch on people. It begins with different channels of credit, then how it affects jobs and employment, then on to interest rates and then followed by the implosion in savings and pensions. The last part of this portion talks on the pain of home foreclosures. The next parts of the paper discuss how an asset price bubble will start to form because once a bubble bursts, it results into a recession and a credit crunch. The last part discusses how the central bank deals with it and how people can cope with it. Because of the credi

IT-LMS Essay Example | Topics and Well Written Essays - 4250 words

IT-LMS - Essay Example The researcher discussed the possible frameworks for introducing LMS for the first time at an institution or for migrating from one LMS system to another. This research paper also highlighted the way this technology can negatively affect pedagogy at institutions as instructors are forced to teach in certain ways. The researcher discussed this challenge in depth within the context of modern distance education programs that incorporate blended learning. Today’s education system still largely resembles the industrial age despite of the society’s shift to the so-called Information Age. In the industrial age, education placed the onus for learning on teachers and kept students passive. All students were treated as being the same with all expected to grasp and do the same tasks in the same amount of time (W. Watson & S. Watson, 2007). In today’s world, education stakeholders are demanding a more learner-centered education system to support the customized pace of instruction. It is difficult to see how it will be possible to achieve these new customized learning processes for individual learners without technology playing a central role. For this reason, over the past decade, there has been increased use of computers in education (W. Watson & S. Watson, 2007). This increased use of computers in education has resulted in literature that has an array of non-standardized terms and acronyms. The three more popular technologies often cited in the literature are Course Management Systems (CMS), Learning Management Systems (LMS), and Learning Content Management Systems (LCMS) (Coates, James, & Baldwin, 2005; W. Watson & S. Watson, 2007). LMS and these related technologies have the potential to meet these needs of today’s learners. This research will be focused on the integrated computer systems known as Learning Management Systems (LMS). It is therefore important to understand LMS, its merits and demerits, the way to implement it in institutions of

Cracker Control Assignment Example | Topics and Well Written Essays - 250 words

Cracker Control - Assignment Example They also need a Backtrack Live CD and a compatible wireless adapter that links with CommVIew for Wireless hotspots (Philip, 2008). These tools enable the wireless card to assume a monitor mode that helps in capturing data packets. A strong Wi-Fi network signal also enables the cracker to connect and disconnect from my network with ease. Hydra is another tool that performs fast dictionary attacks against numerous protocols thus facilitating cracking of systems. Numerous security principles or processes can address this problem when effectively implemented. These include the establishment of access control mechanisms and End-to-end encryption. Moreover, SSID hiding, MAC ID filtering, Static IP addressing, access control and integrity controls, and training on computer security can address this problem (Federal Trade Commission, 2011). We should also configure router passwords and firewall that prevent Wireless hotspots (Kent & Steiner, 2011). Other security principles include identifying the kind and purpose of personal information stored in files and on the computer (Federal Trade Commission, 2011). Keeping only the relevant information and disposing of irrelevant data in a proper manner can help in addressing this problem. Moreover, protecting stored data and establishing proper measures of responding to security threats avert cracking (Federal Trade Commission, 2011). Ultimately, nobody should divulge personal data without proper authori zation. These measures can limit crackers from gaining control of my network and

More perfect union speech Essay Example | Topics and Well Written Essays - 500 words

More perfect union speech - Essay Example The problem was first caused by the white race subgroup in the United States as against other racial subgroups, especially the African-American subgroup. No matter what side it is, having and spreading resentments does not help alleviate conflicts and sharp differences. Anger and resentment does not solve any problem. In fact, sentiments and notions of anger and resentment add more fuel for problems to escalate. Anger and resentment only encourage animosity and division among people and groups. Conflicts arise when anger gets in the way of better judgment, and clouds rationality and logic. The world is already rife with too many prejudicial tendencies by groups that espouse ambivalent notions. Even religious leaders are guilty of preaching such messages, basing their sermons and teachings on personal beliefs and experiences. In relation to that part of his speech, Obama quoted William Faulkner by saying that, â€Å"the past isnt dead and buried. In fact, it isnt even past". What Obama is trying to say is that issues of the past regarding race relations are still ongoing, and have never been put to rest. This was especially visible and expected during Obama’s campaign for presidency, in which the likeliness of him winning the post was unexpected. Take into consideration the fact that all the United States presidents before Obama were Caucasians. This implies that American society still considers race as a factor and issue in national decisions. That being the case, the question that arises is whether a trans-racial society is possible and desirable in the United States. It is possible for such a society to exist, but only if the people learn and are educated to see society and state beyond the differences of race. There needs to be a change in cultural awareness, which plays a significant role in social activities. Differences in

Balanced Budget Controversies Republican vs Democrat Solutions Essay

Balanced Budget Controversies Republican vs Democrat Solutions - Essay Example Recent developments which have resulted from the effects of the Economic Recession have led to an increase in the controversy surrounding the amendment to include provisions of a balanced budget into the US constitution. The divide has been particularly pronounced between the Democrats and the Republicans. These debates while launched from allegedly economic perspectives have undertones of political policies which these parties are trying to protect. There are three main arguments in the balanced budget debate; the traditionalist approach; the Ricardian view; and the view that a balanced budget does not represent an accurate measurement of fiscal policy. The traditionalist view argues that budget deficits at present will lead to a weakening of the economy in future lading to lower investment, higher domestic interest rates which affect exports and ultimately a reduction in longer term economic growth. The Ricardian perspective takes a trade in perspective on the balanced budget issue . The logic of the Ricardian view is that budget deficits today represent higher future taxes. The perspective assumes that since citizens acknowledge future higher taxes they adjust their savings and spending accordingly leading to little effect on long term growth. The third position believes that while the government may influence spending saving and investment, the effect of the budget deficit is not the only measure of the fiscal policy effect on these variables (Joyce 122). While the two main sides in the debate accrue to the various fiscal debates, the truth is more rooted in political considerations. Both the two parties are interested in winning over or retaining their voting districts through the offering of tax breaks, and incentives. The issue of the budget deficit has different interpretations by think tanks and political Parties. The Republican Party is the most vocal in calling for an amendment that would put forth a constitutional cap on federal spending in order to match expenditure. The suggested amendment put forth by the Republicans is to restrict government expenditure to 18% of income (Jansson 268). The view of the Republican Party takes the traditionalist view in assuming that higher taxes have a negative effect on longer term economic growth by reducing national savings, investment and exports. The main thrust of the Republican Party argument is mainly on the effect of the increase of a budget deficit on future generations. The thrust of the argument is that since a budget deficit reduces investment, it results to a decrease in future productivity impacting long term economic growth (Joyce 139-141). Republicans are thus for the scaling down of social programs or their total abolition as they deem them unnecessary burdens on the economy. The Democratic Party on the other hand adopts both the Ricardian and fringe approaches regarding a balanced budget. The argument of the Democratic Party is that citizens acknowledge the effects of a budg et deficit and hence save and spend accordingly. The Democratic Party also does not believe that the budget deficit is the only variable in fiscal policy outcomes. The Democrats are for cuts in the budget which are distributed over a span of ten years as opposed to the fixed cap (Jansson, 21-219). The perspective believes in the crowding in effect whereby the expenditure by government leads to output demand leading to capital investment. While the Republicans argue that

Managerial Ethics & Social Issues Essay Example | Topics and Well Written Essays - 500 words

Managerial Ethics & Social Issues - Essay Example Management varies from organization to organization, in analyzing the case study involving the controversial conflict between the Firestone Tire Company and the Ford Car Company the managerial, ethical and social issues are brought clear into the play. The ethical and the social issues concerning management require that the management is involved in making decision when tough challenges arise and the decision should not be biased. .Both the Ford Car Company and the Firestone Tire Company had been enjoying mutual benefit not until the controversy happens. No one was ready to take the blame on the basis of damaging the reputation of the company. The National Highway Traffic Administration was tasked with the obligation of investigating why there was tire failure on the Ford Explorer Sport Utility Vehicles. It come clear that Firestone tyre had very high failure rates with threads peeling off causing the over rolling of the vehicle killing the occupant. Management of Firestone tyre Comp any could not take the blame easily sitting that the tyres were functioning well with other vehicles so the problem was the Ford SUVs. In my view both companies had to be blamed reason being they have been enjoying mutual benefit for quite a while and the problem could have been due wrong tyre size specification. Its objective of the management to ensure that product or service delivered or offered to the customer should be satisfactory incase of any problem the organization should be held responsible. In the case above Ford should be responsible to the victims while Firestone Company should be responsible to the Ford Car Company. In applying the three ethical theories in regard to manufactures responsibility; starting with the contractual theory which is more customer based, it concerns the contract between the customer and the organization. It entails the agreement that is duly signed, it requires that the customer is correctly informed about the product and incase of any problem

How do Australian magazine advertisements portray the feminine ideal Research Paper

How do Australian magazine advertisements portray the feminine ideal for teenagers - Research Paper Example communication and journalism had always been experiencing quite freely to figure out ways and means that can impart the messages effectively through the use and employment of various tools of the trade. In this connection, presentation of feminine characters is an important consideration because of the impact and effect a correct and purposeful use of the gender can generate. However, feminine characters are subjected to stereotypes that are more traditional. Maurie & Sharon have identified the same fact and states, â€Å"Magazine advertisements are also same in theme. Women primarily have decorative or sexy role in magazine ad portrayal.† (2008, p.212) Moreover, age is an important factor as far the acceptability of a trend is concerned. Literature and specially magazines and advertisements for teenagers can play a vital role in developing new trends while safeguarding cultural foundations of a society. This research will focus Australian Magazine advertisements to gauge the impact of feminine characterization on teenagers because these characters occupy the front pages and major advertisements and serve as ideals for many young peoples. The research will examine and investigate how the varied portrayal of models can generate and develop images, symbols and forms and how far these images can arouse the fetish thoughts and desire for teenagers in Australian society. The research will focus the presentation and portrayal of feminine in Australian magazines in general and particularly the Dolly and Girlfriend magazines. These presentations serve  as ideals for Australian girls who want to  establish  their identity through some unique, desirable and enviable attire, style and glamour.   The popularity and fame of these two magazines among teenagers have helped these... The paper tells that experts from the fields of communication and journalism had always been experiencing quite freely to figure out ways and means that can impart the messages effectively through the use and employment of various tools of the trade. In this connection, presentation of feminine characters is an important consideration because of the impact and effect a correct and purposeful use of the gender can generate. However, feminine characters are subjected to stereotypes that are more traditional. Maurie & Sharon have identified the same fact and states, â€Å"Magazine advertisements are also same in theme. Women primarily have decorative or sexy role in magazine ad portrayal.† Moreover, age is an important factor as far the acceptability of a trend is concerned. Literature and specially magazines and advertisements for teenagers can play a vital role in developing new trends while safeguarding cultural foundations of a society. The research will examine and investiga te how the varied portrayal of models can generate and develop images, symbols and forms and how far these images can arouse the fetish thoughts and desire for teenagers in Australian society. The research will focus the presentation and portrayal of feminine in Australian magazines in general and particularly the Dolly and Girlfriend magazines. These presentations serve as ideals for Australian girls who want to establish their identity through some unique, desirable and enviable attire, style and glamour. The popularity and fame of these two magazines among teenagers have helped these magazines to qualify for the research.

Acount of patient Essay Example for Free

Acount of patient Essay The experience of reflection as a implement for understanding in workplace education, can allow the student to problem solve in practice. By exploring the persons own unique circumstances and past experience they can, in order to learn, bear in mind past beliefs and recollections as a basis to accomplish a desired learning result. (Rolfe, 1998). Taylor (2000) suggests that, to reflect on action from an event, we must recollect our thoughts and memories. That is when we must use the faculty of contemplation, meditation and consideration, which permits us to realise the insight of our past experiences and thoughts, in order to adapt our behaviour, should we encounter similar related incidents in the future. Introduction This reflective case study has been written using the Gibbs (1998) model of reflective writing. Confidentiality has been preserved throughout in accordance with the Health Professions Council (HPC) Code of Professional Conduct (HPC, 2002) and I have chosen the pseudonym of Joyce Charles for my patient. Although this was the first week of my second placement in general practice this was the first time that we had met, therefore, I introduced myself and made clear at the practice and explaining that I was a Paramedic undergoing further training to become an Emergency Care Practitioner (ECP) (as described by Silverman et al 1999). Joyce gave me verbal consent (Department of Health 2001) to take part in her consultation and treatment. Description The rationale for reflection in relation in to this topic is to understand the difference in todays standards and how important the Health Care Professionals role will impact in providing care for patients suffering chronic disease. Joyce had returned to the surgery following a glucose tolerance test, for diabetes, she was a 43 year old clinically obese female. The previous week  she was seen by the Doctor as she had some sores that were not healing properly. Joyce was asked to return to see the diabetic nurse at the surgery clinic to obtain her results and ask any questions, that arose. I was invited to work along side Faith, who was one of the nurse practioners assigned to the Surgery and she would take the main lead in the consultation. Although part-time, one of her many roles, was to facilitate the diabetic clinic, with lots of experience, she was willing to share a considerable amount of her medical wisdom. Kadushin (1992) suggests that primary components of clinical supervision should be about education, support and management. Being a practice nurse in the village surgery she had implemented many of the National Service Frameworks (NSFs) and Integrated Care Pathways (ICPs) enabling the practice to initiate Government targets in promoting healthcare to the community. My role in this consultation was to obtain a full history (appendix 1) (Hatton and Blackwood) and to lead the health promotion conversation and to give general health information and diet and lifestyle. Feelings Joyce was going to be given the news that she had Type 2 diabetes and after a few minutes she asked a number of questions and as she did so, her voice started to waiver and she clearly was quite shocked at this news. She had tears welling up in her eyes, then burst into tears. This outburst of emotion overwhelmed and surprised me, however the nurse was also a trained counsellor and was very supportive and sympathetic in her manner. I was now quite worried that I would become too focused in this one area of her emotion. Benner (1984) indicates that one of the exceptional attributes of expert nurses is that they spend a great deal of their nursing time thinking about the future course of a patient, anticipating what obstacles might occur and what they would do about them. I always seem to lose my confidence and train of thought as a result of being watched, probably fear of being criticised in a non conducive manner. Dreyfus and Dreyfus (1977) note that as long as the beginner is following the rules, his/him performance will be halting, rigid and mediocre. Whist I was attending one of my first lectures, I was advised to use the acronym LEAPS which is a way of effectively conducting a consultation by listening, empathizing, asking questions, paraphrasing and summarising. Techniques like this enables practitioners who are at the beginning of their new roles, a foundation on which to build the consultation, leading to confidence, which I hoped would be communicated to Joyce. I did feel a degree of consternation when I started talking about diet, as Joyce had a body mass index of 39, which is just one below the morbid obese level (Simon et al 2002) and she appeared embarrassed and visibly upset. I managed to answer her questions concerning her condition, and how it would affect her daily life, such as could she still drive, would she have to have injections every day, and she has a holiday abroad, could she still go. Once she had the information, Joyce, seemed to relax and manage to retain some of this information, this assisted to make me more relaxed too, as I felt that at least this part of the consultation was being received well. Evaluation Even though Joyce was upset, I was very pleased to have the occasion to play an important function in the explanation to Joyce that she had a Long Term Condition (LTC) and that I was asked to provide the most significant features of managing the condition, diet and lifestyle information. The discussion was well planned and undertaken in way that was both sensitive and constructive and make sure that Joyce was given appropriate health and lifestyle information and had the chance to share in the decision-making processes regarding the long-term management of her condition. Sonkensen et al (1986) stated that unfortunately, most diabetic education is centred around the time of diagnosis. This is the time when the patient is least receptive and is unable to comprehend what is being said. Therefore, I asked Joyce to make a further appointment with the dietician, who would address any deeper problems. I had already gathered a small amount printed leaflets and provided some website addresses with appropriate information. This was to ensure that when Joyce left the surgery she would be able to  find information on her condition, when she felt that she would need it. The level of planning that had taken place before the consultation began was very good and met the patients needs of, honesty, attention, time allowed for questions and the use of clear language as described Mueller (2002) in his recent paper on this subject. These factors are essential in ensuring that the patient accepts their chronic condition early, this ensures that long-term management can begin, and the patient can begin the long process of learning to live with their condition. Analysis Two main areas emerged during the history taking, the psychological factors of obesity and the affects of obesity on diabetes, and the recognition that there was a history of depression. Depression is not generally listed as a complication of diabetes. However, it can be one of the most common and dangerous complications. The rate of depression in diabetics is much higher than in the general population. Diabetics with major depression have a very high rate of recurrent depressive episodes within the following five years. (Lustman et al 1977) A depressed person may not have the energy or motivation to maintain good diabetic management. Depression is frequently associated with unhealthy appetite changes. Before Joyces situation can be considered it is clear that the underlying depression as well as the diabetes needs are met in the her treatment plan. Failure to do so would prevent us from achieving our first goal of weight reduction. Obesity may be called the modern living disease and is an associated condition to many long term health conditions such as coronary heart disease, kidney failure, cancer and diabetes. Over the last 25 years, the level of obesity in the UK has grown by over 400 % (House of Commons Health Committee 2004). A huge amount of research is underway across the world to try to understand the causes of this obesity explosion. Most people who are obese are not aware of why they overeat, how much they eat, or how frequently they eat (Bellack, 2000). Joyce had been overweight since her teenage years and as a result, had been teased and bullied, this may have been a prelude to her initial depression too. Nutrition education is an  integral part of all behavioural approaches to weight control. Bellack (2000) also indicated that patients must have the relevant information to use in understanding and structuring their dietary practices and in assessing the potential effects of behaviour change. I had advised Joyce of the adverse effects of quick weight loss and fad diets, so it was important for her to seek further advice from the dietician. The Nurse Practitioner was an advocate of the Health Action Model (HAM) which was devised by Tones () and it emphasises the importance of self-esteem on behaviour. This model identifies a variety of physiological, social and environmental influences which research and practice have shown to be imperative. Using this model has help Faith to achieve desirable behaviour changes in all areas of LTC patients under her care, and Joyce would benefit from this experience, eventually when Joyce had settled into the realisation of her newly diagnosed condition. It is clear that to prevent an ever-increasing burden on an already stretched healthcare budget that primary care will play a vital role in the promotion of a healthy lifestyle. Diabetes is already costing the UK in excess of 9% of the entire healthcare budget and this is predicted to rise over the next 25 years to a level around 25% (House of Commons Health Committee 2004). The NHS is committed to developing a range or strategies to reduce the risks of type 2 diabetes developing in the population. This is enshrined in standard 1 of the National Service Framework: Diabetes (2001). This Standard looks at the key interventions increasing and promoting physical activity and by increasing the amount of training and education available to health professionals on the interventions that are effective in preventing and managing obesity. When analysing the entire case it is clear that Joyce was Identified as an at risk patient at an early stage and that the required diagnostic tests where carried out without any delay. Once a diagnosis was made, a planned and structured approach was used to convey this to Joyce in an honest, sensitive and understandable way. Information was made available to Joyce as well as providing addresses for her to source her own information. In consultation with Joyce, a follow up regime was designed that suitable for her needs as  well as adaptable for the future. On reflection, I feel that this case was dealt with in a highly successful manor. As with all chronic conditions it is imperative that Joyce understands her unique care pathway, that will, with her compliance support and aid her to lack of complications in her future years. Conclusion I can summarise my reflections on Joyces case as follows. Before breaking news about a chronic disease or life threatening illness careful thought should be given to planning. This should follow close as possible the SPIKES (Baile 2000) model of breaking bad news, which advocates that setting up the correct environment, being prepared to deal with the patients emotions and having a strategy and plan prepared to manage the patients condition are fundamentally essential. To prevent the healthcare costs of the nation spiralling out of control over the next few years, in conjunction with chronic disease health surveillance and health promotion under the guidance of the NSFs and Nice guidelines will demonstrate a marked improvement in further As demonstrated in Joyces case it is important that the clinical team employ a holistic approach when dealing with patients, this becomes even more crucial when dealing with the complexities of a chronic illness. My final conclusion is that early detection and diagnosis of a chronic condition will need to become higher on the health care agenda. This will require more collaboration between health professionals and the greater sharing of patient information. Action Plan As I have previously mentioned the SPIKES model provides an excellent strategy for breaking bad news and is one that I shall be adopting into my clinical practice. This system asks you to plan the Setting. Think about the patients Perception. Invite the patient to give their permission to break the news. Provide adequate information and Knowledge, be prepared for the patient Emotions and ensure that there is a Strategy to provide on going support. I feel that this will be an excellent tool for my future as an  Emergency Care Practitioner. It is essential that in my role as a modern health professional that I have a responsibility to ensure that I continually upgrade my knowledge of where to obtain good quality health information. Patients have a right to information that is easy to understand and is available to them when they need rather than when the clinician decides that they should receive it. When in consultation with a patient it listening is an essential skill, I will continue to improve my listening skills which are of particular benefit when dealing with issues such as health promotion this is described as the listening process by Ewles and Simnett (2003). Finally, it is of absolute importance that all health care professionals and I continue to use evidence-based practice. The area of chronic disease management is one that will continue to grow over the next few years, during this time there will be many changes and adaptations to current guidance on diseases such as diabetes. I will need to ensure that I have access and adequate time to seek out these changes and update my clinical practice accordingly. Should I ever encounter a comparable experience in the future, I will try to revaluate this occurrence, Palmer et al. (1994) considered reflection to be the retrospective contemplation of practice, suggesting that a careful review had to take place of what had happened previously. LAiguille (1994), on the Other hand, implies that reflection also prevents the Practioner from becoming complacent with everyday aspects of work and to reflect and learn from a new experience everyday. The occurrence of education must be developed to facilitate the clinician to provide a sound basis enabling advancement that leads to advanced skills. References: Baile W.F. et al. (2000) SPIKES-A six-step protocol for delivering bad news:application to the patient with cancer. Oncologist. 5. (4):1597-1599 Benner, P. (1984) From Novice to Expert; excellence and power in clinical nursing practice/ Patricia Benner commemorative ed. (2001) Prentice Hall International (UK) Limited. London Bulman C., and Schutz S. (2004). Reflective Practice in Nursing. 3rd ed. Oxford. Blackwell Publishing Ltd. Department Of Health (2001) Good practice in consent implementation: consent to examination or treatment. London. Department Of Health Department Of Health (2001) National Service Framework: Diabetes. London. Department Of Health Dreyfus, H.L.; Dreyfus S.E. (1997) Uses and abuses of multi-attribute and multi-aspect model of decision making. Harper and Row. New York Gibbs (1988) Learning by Doing: A guide to teaching and learning methods. Further education unit. Oxford. Oxford Polytechnic Hatton C.and Blackwood R. (1991) Lecture notes on Clinical Skills. 4th ed. Oxford. Blackwell Publis Holloway, A Whyte, C. (1994) Mentoring: The definitive handbook. Development Processes (Publication) Ltd/Swansea College, Swansea House of Commons. (1995) Long-term care: NHS responsibilities for meeting continuing health care needs. First report, session 1005-1996, HC 19-1 Annexe 2. London HMSO Health Professions Council (2003). Standards of Conduct, Performance and Ethics. London. HPC. Kadushin, A. (1992) Supervision IN Social Work. 3rd edition. Columbia University Press. New York LAiguille Y (1994) Pushing back the boundaries of personal experience. Blackwell Science. Oxford Lustman, PJ, Griffith, LS, Freedland, KE, Clouse, RE; (1997) The course of Major Depression in Diabetics Gen Hosp Psychiatry New York 19(2) 138-143. McGlone F. (1992) Disability and dependency in old age: a demographic and social audit. Family Policy Studies Centre London Mueller P. (2002) Breaking bad news to patients. The SPIKES approach can make this difficult task easier. Postgraduate Medicine 112 (3) Palmer A, Burns S, Bulman C (eds)(1994) .Reflective Practice in Nursing. Blackwell Science. Oxford. Rolfe, G. (1998) Beyond expertise: reflective and reflexive nursing practice. In: Transforming Nursing Through Reflective Practice, (eds C. Johns D. Freshwater). Blackwell Science, Oxford Silverman J.,Kurtz S. and Draper J. (1999) Skills for Communicating with Patients. Abingdon. Radcliffe Medical Press. Simon C. et al (2003) Oxford Handbook Of General Practice. Oxford. Oxford University Press Tones B.K. (1987) Making a Change for the better. Healthlines. November p17 United Kingdom.House of Commons Health Committee (2004) Obesity, Third Report of Session 2003-04 volume 1. London. TSO. (Chairman D. Hinchcliffe MP)

Situation Simulation in Nursing | Research

Situation Simulation in Nursing | Research INTRODUCTION Background In nursing education, simulation is a mainstay for clinical learning (Tanner, 2006), particularly in the areas of safety, problem solving, and communication (Durham Alden, 2008). Also simulation-based education leads to improved self-confidence in performance (Cant and Cooper, 2010) According to Jefferies (2005), successful learning using simulation requires alignment of the design, teaching activities, competencies, and learning outcomes. The case scenario, including simulations of actual clinical problems, provides an interactive learning environment, engaging students in the learning process and encouraging them to make connections between and among concepts. Environmental interactivity and feedback typically is achieved through the use of a high-fidelity patient simulator supplemented with role-play techniques (Good, 2003). Although simulation has been used successfully, more recently, in medical and nursing education programs (King Reising 2011; Tan, Ti, Ho, Lee, 2002), its use as an evaluative tool is still not fully developed. Student performance evaluation is a very important step during simulation-based practice. There is limited research in the use of simulation in nursing education and the evaluation of student competency (Reed, 2010). The instrument, developed by Jenkins (1985), is a self-report measure in which respondents are asked to identify processes or strategies used in deriving clinical decisions. Because one used for evaluating the quality, the validity of a general self-report measure would be questionable. Faculty evaluation of student performance was found to be the primary evaluation method, with student report of performance second and evaluation of videotaped performance third (Nehring Lashley,2004). Radhakrishnan et al.(2007) described using simulation to evaluate clinical skill performance in several areas: safety, basic assessment, prioritization, problem-focused assessment, ensuing interventions, delegation, and communication. Lasater (2007) also developed Lasater Clinical Judgment Rubric (LCJR) based on Tanner’s Clinical Judgment Model (noticing, interpreting, responding, and reflecting). The LCJR defines what is meant by noticing, interpreting, responding, and reflecting with 11 dimensions with four scale levels. Although, LCJR has relevance for all clinical contexts, including acute care, long-term care, and community health (Lasater, 2007), for simulation evaluation with emergency situation such as asthma, competency evaluation in clinical decision making should be undertaken. It is reported in both the nursing and medical literature (Edwards, 2007; Ottestad, Boulet, Lighthall, 2007) that real-time observation may be necessary to appropriately evaluate clinical decision making because it can reveal contextual and communication factors that may not otherwise be uncovered. Furthermore, to enhance the effectiveness of simulations in nursing education, a reliable and valid evaluation instrument is needed to measure students’ performance. Asthma mostly leads to emergency conditions because it shows spasmodic respiratory relapses and unpredictable occurrences. Especially, if asthma continues for a long time, it can progress into chronic lung disease and patient can experience suffering (Ko et al., 2010). Therefore it has to be considered as first priority problem in nursing care and nursing students must be prepared to provide emergency nursing care with high-fidelity simulation experiences for caring patients with asthma. Accordingly, simulation modules may help to provide a comprehensive understanding of asthma and asthma management. The purpose of this article are ; (a) to develop a scenario for patients with asthma for simulation education of nursing students, (b) to develop the evaluation checklist, and (c) to evaluate students’ performances. METHODS Design This study is a methodological study to evaluate students’ performance according to developing and applying of simulation scenario for patients with asthma in emergency units. Context and Participants The study was conducted at a regional school of nursing that offers a Bachelor of Nursing program in South Korea. In 2013, following ethics approval, third year (N=112) nursing students undertaking their first simulated learning experience were informed about the study. Total participants were divided 28 groups and the member of each group was 4 students (the role of doctor, nurse1, nurse2, family). The allocation of team and participants` role was assigned by randomization. The participants ages ranged from 20 to 24 years. The majority of students (88.9%) were women. Development process of asthma scenario with algorithm and evaluation checklist nursing journals (Poirier et al., 2000; Sarrell et al., 2002; Walsh et al. 2006). Issues included signs and symptoms of dyspnea, coughing with sputum, and anxiety related to the validity of the simulation evaluation by expert review. This scenario was based on a real dyspnea case with asthma that had occurred in emergency center of general hospital. To evaluate student performance in simulation, a team of researcher developed a template of an evaluation tool to include key elements from simulation course objectives. The following three main contents were identified: patient safety (infection control and error identification), communication, and critical thinking related to patient assessment, problem identification with nursing diagnosis, and intervention with evaluation. The items of evaluation checklists were selected, reviewed, and analyzed by 9 expert panel including 2 internal medicine doctors, 3 emergency center nurses, and 4 nursing educators. All items of checklist include a core set of key behaviors expected in this simulation course. The evaluation checklist based on three main contents (patient safety, communication and critical thinking) was formulated according to nursing process Finally, 4 items were deleted and 24 items reached by consensus (Table 1). The preparation subdomain consisted of three checkpoints, while the assessment subdomain was divided into seven checkpoints. Three nursing problems were included in the problem identification subdomain. The intervention with evaluations subdomain consisted of eleven checkpoints (Table 1). The evaluation checklist score was based on a 3-point Likert scale (1: not fulfill, 2: partially fulfill, 3: fulfill). The higher the evaluation checklist score, the higher the performance rating. Content validity is an important part of scale development because the results gained from an instrument with high representative nature are more reliable (Waltz Bausell, 1981). Content Validity Index (CVI) is a commonly used indicator of scale validity and in particular content validity. A content validity test was conducted with 10 nurses who worked in a medical-surgical unit in one of the three general hospitals sampled; each had at least three years of experience in the unit. According to Lynn (1986), an expert panel ideally includes about ten people. Each expert checked validity using the 4-point Likert scale; 1 means ‘not validate at al’, 2 means ‘not validate’, 3 means ‘validate’ and 4 means ‘very validate’. There were 24 items in total; the mean score of each item ranged from 3.30 to 3.90. The results of the Content Validity Index were above 80% (Waltz Bausell, 1981). Data collection A 20 minute scenario requiring students to use their clinical reasoning ability to identify and respond to a deteriorating ‘patient’ with asthma was presented. Four nursing students were engaged in the simulation at the same time. One operator and one instructor observed the simulations from the control room. Evaluators had simulation exercise for conformity degree of evaluation using two group students selected for evaluation practice. The evaluation of students’ performance was completed two times, immediately following simulation practice and reviewing of video-recording by two instructors. For accurate evaluation, evaluators rechecked and discussed item by item to decrease evaluation bias replaying video. Their performance was evaluated as a group. Data analysis method Collected data were analyzed using SPSS 18.0 for Windows (SPSS Inc, Chicago, IL) to calculate descriptive and t-test statistics for the evaluation checklist. RESULTS Algorithm with a scenario of simulation-based asthma management The simulation-based asthma scenario in this study was developed to identify and solve patient’s problems applying nursing skills and utilizing critical thinking. Development of this scenario was based on a real dyspnea case with asthma that had occurred in an emergency center. 1. Learning objective Learning objectives were formulated as follows: Explain pathophysiology of asthma Assessment of asthma patient Explain medication and effects of asthma drug Identified nursing diagnosis based on critical thinking Effectively communicate with the patient and colleague Implementation of evidenced based adequate nursing interventions 2. Development of a simulation-based asthma scenario The contents of scenario based on four steps was formulated; preparation, assessment, problem identification, interventions and evaluation. The preparation subdomain was consisted of the preparation content that should be cared for patients who admitted to emergency unit. The assessment subdomain were included in check the chief complaint, identify symptom related to chief complaint (dyspnea pattern, cyanosis, delayed expiration, pallor, color of mucus membrane, check SpO2, identify vital signs, auscultate respiratory sounds, check EKG rhythm with cardiorespiratory monitoring equipment), and identify past history. Problem identification subdomain organized that student can be present nursing diagnosis related to asthma; 1) Ineffective airway clearance related to excessive secretion, 2) Ineffective breathing pattern related to airway obstruction, 3) Anxiety related to dyspnea. Intervention and evaluation were organized focusing on the nursing process for dyspnea care(high fowler`s position), encourage of deep breathing (pursed-lip breathing, abdominal breathing), notify doctor and receive treatment order, administration of O2 and medication, nursing care for dyspnea control(drainage sputum with coughing), reassess patient`s condition(vital signs repeatedly, SaO2, EKG monitoring, respiratory status, physical examination, , SpO2, ABGA), educate coping behavior when symptoms are aggravated(deep breathing, coughing, drinking water, and aging nurses), support patient and family with therapeutic communication(explain easy, listening, relieve anxiety, communicate clearly with peers), arrange materials and instruments and wash hands, and record the nursing implementations. 3. Development of algorithm The algorithm proceeded as follows: patient safety (Step 1) and critical thinking and communication(Step 2)(Figure 1). Evaluation checklist The evaluation checklist consisted of four subdomains based on nursing processes: preparation, assessment, problem identification, intervention, and evaluations. The mean score of each subdomain is shown in Table 1. Table 1. Means of Items of Developed Evaluation Checklist The total mean score of the evaluation checklist was 2.39 ( ± .15). The mean score of each subdomain was as follows: preparation 2.05( ±.49), assessment 2.52 ( ± .33); problem identification 2.74 ( ± .33); intervention and evaluation 2.22 ( ± .30). The interobserver reliability between evaluators (Cohen`s Kappa score) was 0.949 % and there were no statistical significant differences among each item. The evaluation of students’ performance In the subdomain of preparation, students showed the highest mean score in the item ‘identify patient by name care and asking’ (2.46 ±.54) while the lowest item was ‘introducing self to the patient his/her parent(s)’ (1.68 ±.86). In the subdomain of assessment, the strong practice areas that student was well done were ‘identify vital signs’ (2.93 ±.26) while the lowest mean score was ‘auscultate respiratory sounds’ (2.11 ±.73). In the subdomain of problem identification, the highest mean score was ‘ineffective breathing pattern related to airway obstruction’ (2.93 ±.83) while the lowest mean score was ‘ineffective airway clearance related to excessive secretion’ (2.55 ±.74). In the subdomain of interventions and evaluations, the highest mean score was ‘notify doctor and receive treatment order if needed’ while the lowest mean score was ‘educate coping behaviors when symptoms are aggravated’ (1.93 ±.60). DISCUSSION In this study, the contents of simulation was formulated with asthma situation which is the most high frequency and required nursing care with education to improve an appropriate coping ability of nursing students. For this, the 3rd year students who have experienced only theoretical learning about respiratory care were selected to identify clinical performance ability according to learning objectives. So, the contents of scenario in this study was focused to achieve clinical performance ability of nursing students with three main contents (patient safety, communication and critical thinking) There are few studies which was dealt with respiratory problem. A simulation scenario for emergency care of patients with dyspnea used by Hur Park (2012) included only contents to train theoretical education as the nursing process. In case of other research dealing with simulation case for patients with asthma in emergency units (Ko et al, 2010), the contents of scenario was formulated into five categories as follows: problem recognition, focused assessment, nursing diagnosis, intervention and problem resolution. However, there was a limitation about testing clinical performance ability. We suggest that three domains and contents of a scenario developed in this study are more suitable to improve students’ clinical performance. Lindsay(2010) suggest that measuring the performance of nursing care directly is more effective than using psychological variables as testing the effect of simulation learning. The evaluation checklist used in this study was developed to examine students’ critical thinking as well as their knowledge and skills in proper nursing care and validated by expert panels. The evaluation domain, which fully implements high-fidelity simulations, offers information to nursing educators about students learning outcomes. The use of simulations to evaluate clinical ability provides a more direct correlation to actual clinical settings than other commonly used forms of evaluation. The evaluation indicated that the focus was on performance rather than learning. The studys evaluation checklist would also be a useful and established guide for nursing educators evaluating student performance through simulations. This checklist describes the overall evaluation process and clarifies the evaluations target subject and procedure. This encourages students to repeat checkpoint reviews, leading to the correction of earlier mistakes. The effect of reviewing past checkpoints cr eates an integrative, rather than a static learning experience (Reed, 2010). To test evaluation validity, the consensus between evaluators was identified and showed almost similar evaluation results with no statistical significant difference. In the domain of patient safety, students showed the highest mean score in the item ‘identify patient by name care and asking, while the lowest item was ‘introducing self to the patient his/her parent(s)’. This result implies that addressing to introduce oneself to patient before caring patients as a part of simulation education is necessary. The research (Kim et al., 2013) which was developed simulation-based fever management module and evaluated student performance showed that ‘introducing self to the patient his/her parent(s)’ was identified as the lower mean score among other evaluation items. These similar results suggest that noticing themselves to the patient is so important to protect patient’s safety. In the domain of critical thinking and communication, the strong practice areas that student was well done were ‘identify vital signs’ in assessment, ‘ineffective breathing pattern related to airway obstruction’ in problem identification, and ‘notify doctor receive treatment order if needed’ in interventions and evaluations. However the weak practice areas which education and practice will be needed were ‘auscultate respiratory sounds’ in assessment, ‘ineffective airway clearance related to excessive secretion’ in problem identification, ‘educate coping behaviors when symptoms are aggravated’ in interventions and evaluations. It is required that students needs high level practice of assessment and performance skill with critical thing. Jeffries (2005) suggests that simulation education through direct participation and prompt feedback is effective learning method to reinforce clinical performance ability. In this study, theoretical class and orientation about simulation situation was given before simulation practice to find more effective nursing intervention. As a next step, students could enhance the strong point and make up week areas in the process applying nursing care with direct participation. Based on this result, we suggest that integrated simulation approach after learning of theoretical knowledge and nursing skill training could be effective education method to improve clinical performance ability and critical thinking of nursing students. The study of Kim et al (2007) supports these aspects that simulation education is more effective than lecture focused on knowledge and simple skill practice i n acquisition clinical performance skill of nursing students. CONCLUSION This study could provide a clinical performance or starting point for educators who desire to introduce simulation as teaching-learning strategy with high-fidelity simulation experiences for caring patients with asthma. The results provide evidence to support the integration of simulation as an effective teaching strategy that helps to improve nursing students` safety, problem solving, and communication in applying clinical skills using evaluation checklist. Annotated Bibliography: Portrayal of Women in the Media Annotated Bibliography: Portrayal of Women in the Media Literature Review The last 20 years has been a steady increase in the number of women professionals, although most common in the media business, politics and the economy continues to rely on men as experts in. Mostly Women portrayal news stories about accidents, natural disasters, or domestic violence instead of their professional capabilities or proficiency. Women in politics are similarly sidelined. Canadian journalist Jenn Goddu analyzed newspaper and magazine 15 years on the treatment of three women’s lobby groups. She found that journalists likely more focus on the domestic issues of the politically participated woman’s life (such as their fashion, routine life and way of living and dealing) rather than her point on the issues. Pdf _______________________________________________-04 http://www.mediaawareness.ca/english/issues/stereotyping/index.cfm Arpita Sharma, studied the Portrayal of Women in Mass Media in India. He stated that Indian sate have a free and responsible press. He investigated the issue women were sold in Eluru of Andhra Pradesh that issue news published in 1998. On such kinds of incidents he found two major aspects. One is women still only sold and purchased and unwanted away if you cursed suffer discrimination and degrading of women in various parts of the country may be a reflection of goods is considered one of the eateries. Second, but only a few sensational newspapers flashed on issues, emphasizes the role of the media in public construction. Usually, it is determined the place in the newspaper. He added that in India a few newspapers are running women’s page that represents the beauty tips, recipes and fashion. He also studied the womens magazines seek constantly to lead the feminine energies in narrow channels and define their concerns, concerns and aspirations within imposed arbitrarily framework of womens work. Apart from the looks and dresses stress it comes to the development of the mental faculties and the behavior in a way that they can fit into womens male dominated social structure. He studied the structure of the stories in magazines and described that women are described with the ambition of life get a straight man and his retention at all costs. The media advocacy group studied, the womens and mens news and current affair programs (1994) they stated that women have traditionally been associated with areas limited relationship programs. Even those women call their exterior prettified setting; can be seen to give their views on topics related to home and family. In conclusion words, Sharma says that Media in India not to discuss serious issues related to women and womens roles in society is equal to its own rights and makes a sufficient effort to ready to play. To change this situation, the benefits and disadvantages of the bride and the media constantly monitor is required. Arpita, Portrayal of Women in Mass Media The news media is changing to reflect their increasing womens representation in political status as elected representatives and community participation and and New Zealand national policy is clear. But it does not mean that the old adage applies better. Every day on television, radio broadcasts and print media increased visibility of women, in politics, structural, systematic gendering. This time, however, Women themselves with tolerance, gendering of tolerance and the representation of women in politics sexist media feeds. The media does not reflect the truth in politics or outdated, the ladies sexist images and words and concepts are mired in the private sphere about womens place (van Acker, 1999). New Zealand while on top of the world in terms of womens political resources are represented as instances of the trivialisation and condemnation, and continue to occur, in some cases, trivial media portrayals of women employed by the public relations strategies for political gain. I would suggest. Neglect, in its original form, dotted with high-profile women in the contemporary political scene, but the evidence is less relevant to the concept of womens perspectives, is still in some places is omitted. Journalism educators in the 21st century in terms of visibility/invisibility of gender theory, news and media, you must reboot for the quality of less represented. Susan Fountaine, Judy McGregor, Reconstructing gender for the 21st century: News media framing of political women in New Zealand With more than 50 State Capitol Hill each year representing the women, many women politicians have noted that the same treatment is not allowed, such as media men. In a study of women politicians on the news focuses on character traits and its policy more arguments less than male colleagues for that. 03. News coverage of female politicians focuses on personality, males on the issues Date: July 3, 2013, Source: SAGE Publications Dunaway et. al studied the Traits versus Issues: How Female Candidates Shape Coverage of Senate and Gubernatorial Races, in the State Elections of 2006 and 2008 elections, approximately 10,000 newspaper articles covering the data collected across the USA. The study authors Dunaway et. al, the focus in terms of the [political] stated that the net change between the races. The previous literature and their own expectations, in General, women candidates are racing against male races more likely the property feature stories. They found that Only 6% of the time and the character traits to choose coverage problems% 34.5 time, male-female issues from time to time the races, properties,% 10.8% focused on articles and only male selections, 33.0 character properties is focused on the issues from time to time,% 9.4% 32.1 found stories stories. The researchers concluded that, personal characteristics and properties of the candidates with a more focused news races women candidates and finding the Governor campaigns especially stark. J. Dunaway, R. G. Lawrence, M. Rose, C. R. Weber.Traits versus Issues: How Female Candidates Shape Coverage of Senate and Gubernatorial Races. Political Research Quarterly, 2013; DOI:10.1177/1065912913491464 In nature, this paper adopted the content analysis method. This did it begins with the small Big Naira Kobo, entrepreneurship is a leading national newspaper in Nigeria, a property of the column to explore womens participating in the media frame Because he was selected to work in the newspaper business desk signature page column. Analysis, paper print media framing, enhancing their socio-economic empowerment for Women Entrepreneurship is important for the world as a tool that can serve as the finish. Therefore, the Mission of becoming a real instrument of social change punch newspaper to fulfill this while maintaining his begins with the small Big Naira Kobo column property of the positive image you will have to increase the numerical quota framework womens characterization, frame. To the extent that these are three of the four women featured in the successful entrepreneur, the punch is acting as a complementary agency of women empowerment, Women womens ability to use their own aspects of the control is defined while they participate in the way of effective group work for social change. Samuel Okere, Justina Sam-Okere, Print Media Framing of Women in Entrepreneurship: Prospects for Women Empowerment IOSR Journal Of Humanities And Social Science (IOSR-JHSS) Volume 9, Issue 6 (Mar. Apr. 2013), PP 31-38 e-ISSN: 2279-0837, p-ISSN: 2279-0845. The depiction of women in the Indian media, its just a bad time is rude. Newspapers to give news about rape, crime, politics, scandals, sports and Economy, serious discussions and debates on womens issues in General is completely missing. Local media reported the woman Gets a share of only pages where the colorful portrayal of a lot of players in the TV serial or movie stars, as well as some of the warm welcome, and pin-up about the grapevine. The British press, hot babes snaps and party-Mania lives on the provision of very erotic Photo Gallery star hotels. Even sports stars are a way of depicting their physical attraction photos. The woman in the Indian media, be it Movies, TV series, news, media, Visual advertising, or modernized traditional media, social science research and studies of people indeed for a space is a big concern. Some studies have found women (status and equality of opportunity) the inevitable social issues related to the sensational stories of crime stories in the newspapers about women with less than nine percent between 52 to 63 percent. (Nitin Jugran Bahuguna) Dr. Sanjeev K. Sharma Depiction of Women in Indian Media- A Case of Introspection for Media Planners. Published in Samaj Vigyan Shodh Patrika, Amroha, Vol. I, No.1, April-Sep.2005, pp.32-36 Grant (2013) argued that analysts tend to think in terms of two broad categories: visibility, reporting and quality. How much a person shows the visibility or discussed, and how important is placed in a newspaper or news broadcast coverage. Women election participants from time to time get a lot of news coverage due to their novelty value because they associate with powerful man, as in the case of Chow, who married with former NDP leader Jack Layton is mentioned in every newspaper stories according to Grant analyses of coverage of the 2006 Canadian federal election. Such kind of women coverage portrayal women as different because of their sex, likely norm of as the men view however, it is not clear that it would be a direct electoral drawback for women. In fact, depending on the quality of the coverage more coverage may be useful for candidates. Grant also found in his study that important issue ofhowmen and women news story are covered differently. He stated that coverage of female candidates usually fall under the four categories; sex object, mother, pet, and iron maiden, each of which is equal to the representation of women in politics more generally, as well as for the danger of gender equality. However, Iron Maiden is another popular and at the same time, the male toughness while unfeminine implicitly criticized the women candidates is my discovery book news, intruder behavior with exaggerated. This news depiction of women politicians, aggressive behavior is actually harmful to the voter may be to find the book for the evaluation. He concluded that when a woman goes on the distasteful, voters’ evolutes her news stories more negatively, and a result that was not produced for her male comparators in this portion of the study. The general attitude and reporting directly link between news media under the cross-hairs of women assessing the political. Grant. G, Elizabeth News Media Coverage of Elections Contributes to Women’s Political Under-Representation 2013 http://womensuffrage.org/?p=22202 The study focused on womens issues related to the Newspapers by the welcome. The two daily newspapers in Hindi, Amar Ujala Jagran Danik is taken to work and . Both papers published and in Dehradun (capital of Uttarakhand state) circulation of Uttarakhand. Researcher analyized the newspapers about equality womens issues such as Health, education, sexual harassment, violence against women, police brutality and crime-related issues. All kinds of printed material on these issues articles, news, analysis, opinions, Editor, the letter was taken for analysis as a separate column, and etc. the year 2006 was selected to examine the contents of the newspaper. Newspapers are less indicates that the percentage of womens issues. Usually, the newspaper is a good place for an eye-catching image of women in the news; property, or ads. Womens issues in terms of sexual harassment such as more coverage to violence, crime and police brutality than the equality health, education, health coverage. The newspapers give a high rate of sexual abuse against women, developmental problems and other issues less coverage than this issue. The analysis also indicates that the given space vs. equality, health, womens education, as well as other topics to Newspapers by negligible. The newspaper society in a changing world does not provide a balanced picture of womens diverse lives and contributions to the data. He concluded that participation, representation and advancement of women in the media and its impact on access and use, and as a tool for empowerment of women. Dr Vandana Nautiyal Mr Jitendra Dabral WOMEN ISSUES IN NEWSPAPERS OF UTTARAKHAND Global Media Journal – Indian Edition/ISSN 2249-5835 , Summer Issue / June 2012 Vol. 3/No.1 Women in the absence of mass circulation Urdu language newspaper in a way that is evident in the senior ranks, in addition to smaller circulation in shaping social attitudes which the province plays a very important role in the regional press. Independent press, but applications of self-censorship and ethics, the outlook varies according to demand and audience made the newspapers. For example, while some shun the violence and disregard for others are projecting to highlight the needs of the people. The main concern in a way that the projection of women. Even while direct damage, this time the female victim, rape, wife-beating and humiliation of names through print, photo or both, always hinted at this without the permission of their privacy by. Objections to grow poor especially disadvantaged and often â€Å"made outcast. References Butt Mourion (1996) studied the portrayal of women in general press, is practically non-existent with the exception of magazine sections and limited news. The Womens lack of realism in private press and exhibits extreme offers the sad situations with fantasizing or is over-whelming portrayal. In addition, the scope of women in rural production, womens education, health, etc. is your own level of performance compared to the low level. The woman seems to be unaware of the needs of communities, and the private press skill does not address the various layers in a positive direction, whereby, in a variety of trades and social assistance programs is displayed, and a comprehensive and realistic way to portray positive women taught in different areas of our society contributes to this by the media projected us and women real projection would be a turning point for the progress and development of Women in the country. Butt, A. G. Mourion (1996). Portrayal of Women in the Communication Media, Lahore: Pakistan Women’s Institute. Gibbons (2006), in her latest study of women in journalism, found that women continue to be the breaking and making news away from the second sex. Radio, television and newspaper content on the same day, a full day after 76 countries that ignore the issues and resources for underrepresented and sometimes downright notice, regardless of the medium also commented. Women outnumber men as newsmakers in single big news. The effect of gender-based violence, intense women even stories like inserts; the judge is the voice of a man. This report, women second class status, grossly, and in general the judge reveals. Gibbons, S. (2006) â€Å"Womens Lowly News Status Is a Global Insult† Women News, Run Date: 02/22/06, http://www.womensenews.org/article.cfm?aid=2646, Retrieved on 19th July, 2006 Tiongson (1999), presented an outline of Isis International-Manila, Violence against Women in Media, a media pack, March 1998. She said that the depiction of women in the media that the victims, nurturing, selfless, obedient, and dependent, his mother and his wife, being heterosexual, sex-object, whore, mistress in Asia – the characteristic was consistent, she said and also contributing to the development process, many women workers, farmers and professionals. To make matters worse, some members of the media tend to the efforts of womens organizations or alleviate the cartoon. News womens visibility is often sensational stories, rape, sexual harassment, domestic violence and other violence-related. She further assumed that Asian media stereotypes, inaccurate and Biased media portrayal of women persistent content and pictures of stereotypical and traditional roles of women, thus perpetuating patriarchal and sexist gender identities, and to strengthen the relationships between men and women. Constant negative portrayal of women and freedom of expression in print, broadcast and Film screening has become a license for. This is an insult to womens portrayal of the nature of, in fact, its hard to pinpoint in the last few years has been more subtle and insidious.