Case study for Coca Cola Marketing Analysis Example | Topics and Well Written Essays - 2000 words

For coca plant gage Marketing Analysis - Case Study Examplecoca plant Cola is an example of such an establishment that has remained a proficient player in the beverage trade amidst the increase competition in the industry. It was established in the nineteenth century and it is the market leader in producing, distributing and merchandising soft drinks in the international market. The family operates in nearly two hundred nations and has invented over 400 checks since it was founded (The Coca Cola Company). Its leading brands include Coke, Sprite, and Stony among others. Their success has its major rivals at bay including Pepsi and come near. This case use up gives an in depth analysis of the companys marketing strategy and the potential loves facing the company. followS OVERVIEW As far as the global manufacturing, distribution and sale of soft drinks are concerned, the Coca Cola company in the lead. The company was founded in 1886 in Atlanta Georgia by sewer Pemberton who was a pharmacist by profession (The Coca Cola Company). His formula was later purchased by Asa Chandler in 1891 and this marked the advent of the companys business achievement. It sells approximately 400 brands making it the top company in terms of market capitalization. Additionally, the entity enjoys impressive customer loyalty and has licensed distributors in over 200 countries. This fact ensures that the entity is in a position to segment its customers hence the high profitably levels. In infract of the jolting economic conditions, the company has remained financially stable over the years. This is due to the companys cogency to adapt to cotemporary marketing strategies such as the use of online marketing through social media such as Twitter, MySpace and Face book (The Coca Cola Company). The company has a history of having a strong bodily culture that propelled the companys success to date (The Coca Cola Company). For example, the company sponsored the FIFA 2010 World cup and has constructed wildlife reserves. Potential Issues Facing the Company. Although the company has a huge part of the market share, it is clear that it faces stiff harsh competition from other key players in the industry. However, the company has been experiencing a constant increase in the stocks since 2008 as compared to its major rival Pepsi Co, Inc. Furthermore, the non alcoholic industry is increasingly belligerent with numerous companies. There are competitive products in the market including carbonated drinks, energy drinks, packaged juices and fresh juices. Other significant competitors of the company include, Cadbury Schweppes plc, Nestle and Groupe Danone (Lopez 25). The competitive factors are with regard to pricing, product innovation, sales promotion, dispensing equipment, packaging, and production techniques. Moreover, the company competes in terms of brand name and trade mark protection. The company faces other issues in their operations that may have an restore on its future. In the recent past there have been fluctuations in the value of the dollar against the vernacular currencies. The larger percentage of the entitys income is generated outside the United States and owing to the strong performance of the dollar the strongs revenues from other parts of the world its profits may fall considerably (Lopez 38). The other issue facing Coca Cola is scarcity of water. The